Enquiries and Offers

Business transactions usually start with enquiries.

As a rule the prospective buyer gets the name and the address of the prospective seller either at an exhibition, from an advertisement in a newspaper, magazine, and thanks to a television or radio commercial. All these channels of information and advertising are very important.

Enquiries can be sent by mail, by telex or by fax. Sometimes enquiries can bе made orally, by telephone.

In the enquiry the prospective buyer states in what goods exactly he is interested and asks for details on the price and terms of sale.

Here іs a specimen enquiry:

The Sales Department Southern Importers Ltd. Dane Street Northam Southampton S09 4YQ

12 May, 20…

Dear Sirs,   We are a large record store in the centre of Manchester and would like to know more about the tapes and cassettes you advertised in this month’s edition of Hi Fi News. Could you tell us if the cassettes are leading brand names, or made by small independent companies, and if they would be suitable for recording classical music or only dictations messages? It would also be helpful if you could send us some samples. If they are of the standard we require, we will place a substantial order. We would also like to know if you are offering any trade discounts. We are looking forward to hearing from you in the near future.   Your faithfully, J.Allen

After considering the enquiry for some time the prospective seller sends an offer in reply.

The offer usually quotes the price and stipulates terms of delivery, terms of payment, time of delivery and some other necessary details.

Here is a specimen reply-offer:

Mr. J.Allen Director A.C.Records LTD. 41 Broadway Manchester M2 5BP.

16 May 20…

Dear Mr. Allen,   Thank you for your enquiry of 12 May in which you asked about the tapes we advertised in this month’s edition of Hi Fi News. The cassettes are ferrous based and high quality chromium dioxide which as you know means they would be suitable for any type of recording. They are Kolby products which is a brand name you will certainly recognize. Our prices are low and quite competitive as we are working on a small profit margin, therefore we will not be offering any trade discounts on this consignment. But we sell a wide range of cassettes and we enclose a pricelist giving you details of trade, quantity, and cash discounts on our other products. We have sent, by separate post, samples of the advertised cassettes and other brands we stock. We would urge you to place an order as soon as possible as there has been a huge response to our advertisement. Thank you for your interest and await your reply.   Yours faithfully, D.Lyndon Southern Importers Ltd. Encl. price-list

Study more enquiries

Dear Sir/Madam

We have recently extended our radio and television department and are thinking of adding new ranges to our present stocks. We are particularly interested in your BELLTONE radio and television models and should be glad if you would send us your trade catalogue and terms of sale and payment.

Your products are not yet offered by any other dealer in this town, and if we decide to introduce them we should like to request sole distribution rights in this area.

I hope to hear from you soon.

Yours faithfully

Answer.

Dear Mr. Sanderson

Thank you for your letter of 8 April enquiring about our BELLTONE radio and television products.

This range has been discontinued and replaced by the CLAIRTONE. You will see from the enclosed catalogue that the new models are attractively designed and include the latest technical improvements. Although rather more expensive than their predecessors, the CLAIRTONE models have already been well received and good sales are being reported regularly from many areas.

As part of our efforts to keep down manufacturing costs, I am sure you will understand that we must increase sales by distributing through as many outlets as possible. Dealers in other areas appear to be well satisfied with their sales under this arrangement, and it appears to be working very well.

I hope we can look forward to receiving your orders soon, and will be glad to include your name in our list of approved dealers, with your permission.

Yours sincerely

Дата добавления: 2014-11-25