Business plan

BUSINESS PLAN

UNIT 25

Comprehension check.

1. Are sales a static or a dynamic process?

2. How often are forecasts reviewed?

3. In what way is the accuracy of forecasting models evaluated?

Grammar: Phrasal verbs.

Assignment 1. Read and learn the following words and phrases.

to detail – уточнювати (деталі);

prospective – майбутній, очікуваний;

venture – підприємство;

endeavour – спроба (енергійна), зусилля, починання;

to require – вимагати; requirement – вимога;

intended market – передбачуваний/очікуваний ринок;

to force – примушувати;

to consider – розглядати, обмірковувати;

well-thought-out – глибоко/ретельно продуманий;

progress – досягнення, успіхи; хід розвитку;

review – перегляд (критичний);

assumptions (pl.) – орієнтовні розрахунки; припущення;

accomplishment – виконання;

credibility – довіра;

to establish – встановити; започаткувати.

Assignment 2. Read and translate the following text.

Business plan is a necessary first step in starting a new business or business project. Typically a business plan contains a one-year detailed projection of activity and a broader projection for the next three to five years. A business plan is a document written by the prospective owner or entrepreneur that details the nature of business, the product or service, the customers, the competition, the production and marketing methods, the management, the financing, and other significant aspects of the proposed business venture.

A business plan serves several important purposes. First, it helps prospective owners and entrepreneurs to think carefully through every aspect of their proposed endeavour. Since the business plan requires writing down information about such aspects as the risk involved, financing requirements and intended markets, prospective owners and entrepreneurs are forced to think about such matters.

Another important purpose of a business plan is to help prospective owners and entrepreneurs to obtain financing. Banks and private investors will not even consider financing a venture without seeing a well-thought-out business plan.

Still another important purpose of a business plan is to provide a basis for measuring plan progress. Dates for periodic reviews must be stated, which help to compare assumptions and accomplishments.

Finally, business plans often help prospective owners and entrepreneurs to establish credibility with others, be it potential employees, suppliers or customers.

Assignment 3. Answer the following questions.

1. What is a necessary first step in starting a new business or business project?

2. What periods do business plans typically cover?

3. What does a business plan detail?

4. How does a business plan help to think about every detail of a proposed

5. endeavour?

6. Why is a business plan a necessity to obtain financing?

7. How can a plan progress be measured?

8. Why is credibility important for a business success?

Assignment 4. Translate into Ukrainian.

A broader projection; the nature of business; significant aspects; owners and entrepreneurs are forced to think about; to consider financing a venture; for measuring plan progress; periodic reviews; to establish credibility.

Assignment 5. Translate into English.

Перший крок; детальний прогноз діяльності; методи виробництва і маркетингу; слугувати меті; ретельно обміркувати; записати інформацію; пов’язаний ризик; отримати фінансування; порівняти розрахунки та виконання; будь-то потенційний співробітник або клієнт.

Assignment 6. Match and learn the synonyms.

A: projection, prospective, venture, purpose, accomplishment, credibility;

B: enterprise, performance, plan, trust, intended, objective.

Assignment 7. Supply the other forms to complete the table.

	Verb	Noun	Past Participle
		accomplishment
			detailed
		establishment
	to intend
			proposed
	to require

Assignment 8. Choose a proper word form from as.7 to complete the sentences below.

1. A well-thought-out business plan is a necessary (6) to obtain financing. 2. Having decided to expand the company ordered a marketing research of the (4) markets. 3. A business plan is a (2) projection of your future business activity. 4. Periodic reviews help businessmen to compare projections with (1). 5. His (4) to set up a joint venture seems very promising. 6. Her (5) is (3) a partnership. 7. You should consider the services you are going to render in all (2). 8. As his business is well (3), he plans to open a subsidiary in our region. 9. What information do you (6) to prepare a business plan?

Assignment 9. Complete the sentences with the proper words from the list below

prospective customers; state; significant aspects; intended market;

Дата добавления: 2014-11-29