Business plan

1. If you are considering a business project you should think over many …. 2. Have you studied the … for your proposed business? 3. A well-thought-out … is the necessary first step in starting a new business. 4. We must … the dates for periodic reviews. 5. As the competition is very tough we must conduct a careful marketing research to study the needs of our ….

Assignment 10. A.Read these extracts from a real business plan and decide which sections of the checklist they come from.

1. The Coffee Break will be located in the trendy, small town of Bend, Oregon. With Oregon State University recently opening a branch of education in Bend, we have realized the convenience needed by students and the employees in the area. Located near a university, hospital, several small businesses, and local tourist attraction, the customer base will be ever growing.

2. The Coffee Break will be a convenience store for busy college students, local business employees, and tourists. It will soon rise to be a trendy place to shop for quick needs and a little relaxation to a busy day. To achieve this, The Coffee Break will: 1. Generate $218,000 of sales in year 1, with an 11% growth rate for the next four years. 2. Realize a gross margin of at least 55% each year. 3. Show a net profit of $20,000 by the end of the year 1.

3. Our three main targeted markets are students, business people, and tourists. All of these segments appear to be growing in size and demand. Our prime location will facilitate convenience to many of our customers.

4. The Coffee Break will set a new precedent for local standards. A convenience store, an ice cream shop, a coffee stand, and a relaxation area all will be combined at one location for convenience and ease.

5. The Coffee Break will provide basic goods needed for daily functions at school and the workplace. The Coffee Break will have ample supply of basic office supplies, personal goods, or other necessary goods at a low cost to the customer. The Coffee Break will also offer a variety of quick, nutritious foods for breakfast, lunch, and dinner. Along with basic foods, there will be a deluxe coffee bar, soda fountain, and ice cream parlor.

6. The Coffee Break will be based as a sole proprietorship. With owner, Bree Sallee, as a long- time resident of Bend, Oregon, she will be able to facilitate the needs of the customers and trends better than an outsider might be able to.

7. The Coffee Break start-up costs will incorporate the costs of the machinery and equipment such as tables, chairs, coffee/espresso machine, bookstands, shelving, and other necessary equipment to start operation. The lease on the 2,000 square foot building has been confirmed and minor renovations will be needed to facilitate The Coffee Break customer service, delivery, inventory, and stocking requirements. We have already coordinated with local distributors to set up accounts for purchase and repayment.

Дата добавления: 2014-11-29