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ВСТУП

Даний навчальний посібник розрахований на студентів других курсів і орієнтований на вимоги Типової програми з іноземної мови для немовних спеціальностей вищих навчальних закладів І – ІІ рівнів акредитації.

Мета посібника – закласти основи навичок усного мовлення, читання та перекладу текстів середньої складності, що базуються на темах, які закладені в програмі.

Структура посібника: Посібник складається з 9 розділів. У кожному розділі є ситуативні вирази, тексти для читання і перекладу, діалоги, тестові завдання. Закріплення лексичного матеріалу, що подано у виразах та текстах, забезпечується виконанням вправ та тестів до теми.

Цікавий пізнавальний інформативний матеріал допоможе забезпечити комунікативну орієнтацію посібника. Наблизити словниковий запас та навички усного мовлення до живого спілкування – одне з найважливіших завдань посібника.

 

МЕТОДИЧНІ РЕКОМЕНДАЦІЇ

Матеріали навчального посібника з англійської мови розраховані на студентів вищих навчальних закладів І – ІІ рівнів акредитації.

Мета навчального посібника – систематизувати знання з англійської мови по даних темах.

Основні завдання посібника:

- активізувати знання лексичного матеріалу до тем;

- розвивати у студентів навички та вміння діалогічного та монологічного мовлення, читання та виконання тестових завдань;

- навчити студентів усного та письмового спілкування в типових мовних ситуаціях;

- навчити читати та аналізувати тексти по темах; будувати діалоги в типових ситуаціях.

 

ЗМІСТ

 

  Вступ  
  Mass Media  
  At the hotel  
  Getting about town  
  Getting about country  
  At the airport.  
  At the railway station  
  Medical aid  
  At the restaurant  
10. Ключі до вправ  
  Список використаної літератури  

 

 


MASS MEDIA ЗАСОБИ МАСОВОЇ ІНФОРМАЦІЇ
1. What do you like to read? 1.Що ви любите читати?
2. I like to read magazines (journals), newspapers. 2.Я люблю читати журнали, газети.
3. To what newspapers and magazines do you subscribe? 3.Які газети і журнали ви виписуєте?
4. I don’t subscribe to any magazine or newspaper. I buy them in a newsstand. 4. Я не виписую газети і журнали. Я купую їх в кіоску.
5. How often does this paper (magazine) come out? 5. Як часто виходить ця газета (журнал)?
6. I don’t buy a newspaper everyday, but I like to read one whenever something important has happened. 6. Я не купляю газету кожен день, але я люблю її почитати, коли щось важливе трапляється.
7. – Why do you like to read this newspaper? - This newspaper always presents news about real events which happen inside the country and abroad. 7. – Чому ви любите читати цю газету? - Ця газета завжди представляє новини за реальними подіями, які трапились в країні і за кордоном.
8. Every day we watch TV. Television occupies all our spare time. 8. Кожен день ми дивимось телевізор. Телебачення займає увесь наш вільний час.
9. I like to see on television - information programs - sport events - films - reportings 9. Я люблю дивитись по телебаченню - інформаційні програми - спортивні передачі - фільми - - репортажі
10. What are the most popular types of programs? 10.Які найпопулярніші типи програм?
11. I think soap operas are always the most popular. A few years ago game shows were very popular and nowadays chat shows or talk shows have become very popular. 11. Думаю мильні опери завжди популярні. Кілька років тому ігрові шоу були популярними, в наш час шоу чи ток-шоу стали дуже популярними.
12. – What is the most important aim of mass media? - The most important aim of mass media is not to entertain, but focus public attention on the most urgent problems of society, provide us with the information. 12. – Яка найголовніша мета засобів масової інформації? - Найважливішою метою засобів масової інформації є не розважати, а сфокусувати народну увагу на найглибших проблемах суспільства, забезпечити нас інформацією.
13. There are dozens and dozens of channels you can tune into. 13. Існує десятки каналів на які ви можете переключитися.
14. How often do you use the Internet? 14. Як часто ти користуєшся Інтернетом?
15. I use it everyday. I check my e-mail, read the news, and chat with family and friends all around the world. I stay online for hours. 15. Я користуюсь ним щодня. Я перевіряю свою електронну пошту, читаю новини, спілкуюсь з сім’єю та друзями в усьому світі. Я перебуваю в мережі годинами.

 

KEY WORDS: mass communications, newspapers and magazines, international and national events, financial and publish affairs, a wide coverage of news, viewers, the "quality" newspapers, the "populars" and "tabloids", to entertain its readers, illustrated feature articles, different kinds of news, satellite, cable and microwave transmissions, commercial television services, children’s programs and feature films, the local network, to access the Internet, to provide E-mail, the problem of Internet clogs, reasonable in usage.

 


MASS MEDIA

 


Mass media are one of the most characteristic features of modern civilization. People are united into one global community with the help of mass media. People can learn about what is happening in the world very fast using mass media.

Mass media or mass communications are the press, radio, television and internet.

The earliest kind of mass media was newspaper. The first newspaper was Roman handwritten newssheet called "Acta Diurna" started in 59 B.C. Magazines appeared in 1700's. They developed from newspapers and booksellers' catalogs.

Read the text  
No doubt, it is an important part of our life. People have become listeners, readers, viewers. Or in other words, reading newspapers and magazines, watching TV, listening to the news on the radio are our main means of getting information in all its variety. Newspapers with their enormous circulation report different kinds of news. They carry articles which cover the latest international and national events. Now people buy newspapers also for the radio and TV programs which they publish. There are special newspapers which gave a full coverage of commercial, financial and publish affairs. There are newspapers and magazines for young people. They give a wide coverage of news, events and reports on education, sports, cultural life, entertainment, fashion. There are a lot of advertising programs now, sensation material, too. They represent the views of today’s youth. Radio broadcasts are valued mainly for their music programs (Europa plus). TV, radio, press reflect the present day life. Their information may vary from social and economic crises, conflicts, wars, disasters, earthquakes, to diplomatic visits, negotiations, from terrorism, corruption, to pollution problems, strikes, social movements. Much information is published concerning official governmental decisions. TV is the most popular kind of mass media now. Viewers are fond of watching variety show, films, sports, plays, games, educational and cultural programs. We have many different channels, including commercial channels. There are many interesting and exciting programs, but at the same time too often very primitive films are shown. Horror films, thrillers, detective films with all their cool-blooded atmosphere of violence and endless crimes and murders. The culture programs like “travelling'' and traditions of another countries are very popular among the youth. Those programs are educating and relaxing at the same time.

Answer the following questions:

 

1. What do we read every day?

2. Why do we have to be very selective nowadays?

3. What do the newspapers contain and give?

4. What do radio programs broadcast?

5. Where do you buy newspapers?

6. Which programs do you prefer to watch?

7. What kinds of mass media do you know?

8. What was the earliest kind of mass media?

9. Why is the television so exciting?

10. What is the reason for widespread use of radios?

11. What advantages do newspapers have over the other kinds of mass media?

12. What is the difference between a newspaper and a magazine?

BRITISH PRESS
Read the text and do assignments  


Probably in no other country are there such great differences between the various national daily newspapers — in the type of news they report and the way they report it.

On the one hand, there are the "quality" newspapers: The Times, The Independent, The Guardian, the Financial Times and The Daily Telegraph. These concern themselves, as far as possible, with factual reports of major national and international events, with the world of politics and business and with the arts and sport.

On the other hand, there are the "populars" and "tabloids," so-called because of their smaller size. The tabloids — the most widely read of which are The Daily Mail, The Daily Express, the Daily Mirror, The Sun and The Daily Star — concentrate on more emotive reporting of stories often featuring sex, violence, the Royal Family, film and pop stars, and sport. It's often said that the popular press aims to entertain its readers rather than inform them.

The tabloid press is much more popular than the quality press. In some countries, newspapers are owned by government or by political parties. This is not the case in Britain. Newspapers here are mostly owned by individuals or by publishing companies, and the editors of the papers are usually allowed considerate freedom of expression. This is not to say that newspapers are without political bias. Papers like The Daily Telegraph, The Daily Express and The Sun, for example, usually reflect Conservative opinions in their comment and reporting, while the Daily Mirror and The Guardian have a more left-wing bias.

In addition to the 12 national daily newspapers there are nine national papers which are published on Sundays. Most of the "Sundays" contain more reading matter than daily papers, and several of them also include "colour supplements" — separate colour magazines which contain photographically illustrated feature articles. Reading a Sunday paper, like having a big Sunday lunch, is an important tradition in many British households.

Besides, nearly every area in Britain has one or more local newspapers. The British are one of the biggest newspaper-reading nations in the world.

 

 

A full coverage, events and reports, enormous circulation, advertising programs, publish affairs, national events, buy newspapers, magazines, the views.

Newspapers with their (1) ………report different kinds of news. They carry articles which cover the latest international and (2)……... Now people(3)………..also for the radio and TV programs which they publish. There are special newspapers which gave (4)…….of commercial, financial and……………... There are newspapers and ……………..for young people. They give a wide coverage of news, (5)……..on education, sports, cultural life, entertainment, fashion. There are a lot of (6)……now, sensation material, too. They represent (7)…………of today’s youth.




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