Etiquette

handshake[`hxn d Seık]	gauche[gəuS] / [gouS]	insult n [`ınsAlt]
stroke[strəuk] / [strouk]	Pakistan[ֽpα:kı`stα:n]	refuge[`refju:G]
casual[`kxZuəl]	the Moslem[`mOzləm] / [`mα:zləm]	reluctant[rı`lAkt ə nt]
desirable[dı`za ı ərəb^əl]	suspicious[sə`spıSəs]	longevity[lOn`Gevəti]

Social behaviours and manners are important factors in business communication. Here are some examples of the etiquette for communicating more effectively when conducting international business. In Spain, let a handshake last five to seven strokes; pulling away too soon may be interpreted as a sign of rejection. In France, however, the preferred handshake is a single stroke. In Ukraine, the length of the stroke depends on the feelings you want to express: a short casual stroke is good for business and the longer the handshake, the warmer the welcome. In Canada, a weak, “fishy” handshake is disliked. A strong, firm handshake is most desirable. The following tips can be useful for those doing international business: 1) Never give a gift of liquor in Arab countries. 2) In England, never stick pens or other objects in your front suit pocket. Doing so is considered gauche. 3) In Pakistan, remember the Moslems pray five times a day, so don’t be surprised when, in the midst of negotiations, your partners excuse themselves and conduct prayers. 4) In Africa and in India, people may distrust you and avoid doing business with you if you get strictly to business. Africans need plenty of time to get to know their future partners and are suspicious of those who are in a hurry. 5) In Arab countries, never turn down food or drink; it’s an insult to refuge hospitality. But don’t be too quick to accept, either. A ritual refusal (“I don’t want to put you to any trouble”) is expected before you finally accept. 6) In India, an invitation (“Come anytime”) can be considered an official invitation, and you don’t need to wait for another, more formal one. Being reluctant to make an unexpected visit might insult the hosts. 7) Stress the longevity of your company when dealing with Germans, Dutch, and Swiss; if possible, print the founding date on your business card.

Vocabulary and Cultural Notes:

1. “fishy” handshake – a handshake which seems false, suspicious, making you doubtful;

2. liquor [`lıkə^r] – AmE strong alcoholic drink, such as whisky; lit or tech alcoholic drink;

3. gauche [gəuS] / [gouS] – awkward, especially in social behaviour; doing and saying the wrong things;

4. in the midst of – in the middle of; lit among;

5. to excuse oneself – to offer an excuse; to ask permission to be absent;

6. to turn down – to refuse a request, offer or the person that makes it;

7. to put sb. to some trouble – to cause sb. problems, worries, or difficulties;

8. reluctant [rı`lAkt ə nt] – unwilling, and therefore perhaps slow to act.

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