Colour Neutrals

Read carefully the statements. Pay attention to the letters in brackets after each statement. Considering the statements, think of your own colour preferences - the colour of your clothes, shirts, ties, car, covers, curtains, etc.

Colour Personality Test

Define your colour personality

What is the colour of your personality?

There are three colour personality types in the world. They are colour leaders, colour moderates and colour neutrals. Understanding the characters of colour personalities is the first step of mastering the language of colour. You need to identify the colour personality type of your interlocutor to understand how to use colours to influence him or her.

- I buy clothes of new fashionable colours. (A)

- Usually I buy items of a new colour only if my friends have already bought them. (B)

- Buying something, I prefer practical colours to stylish ones. (C)

- I need to see a new colour several times before I determine to use it. (B)

- I always feel good when I buy something of a new colour (A)

- I rarely determine to buy something of a new colour, unless somebody pushes me towards it. (C)

- I think that new colours won't look on me as good as those I am already used to. (C)

- When it comes to colour score I adhere to traditional point of view - I can afford something new, but don't refuse my old preferences. (B)

- I rather buy a new thing of new fashionable hues, than choose something of 'old' colours. (A)

- I am eager to know what new colours will be in fashion next season. (A)

- I don't have time enough to introduce new colours into my wardrobe. (B)

- I prefer traditional basic colours. (C)

- The shopping would be easier if colour spectrum didn't undergo radical changes every year. (C)

- I like the feeling of being a leader when buying a new product, recently appeared on the market. (A)

- I am too practical to buy a thing of a new colour as soon as I see it. (B)

- I am not the first to buy new colours, but having seen them several times I'm quite likely to purchase them. (B)

I do my best to find out about new fashionable colours from magazines, shop assistants, advertisement, etc. (A)

I buy fashionable colours only if I consider them to stay in fashion for long. (C)

Now total your 'A', 'B' and 'C' answers. The higher your total of A's, the more likely it is that you are a "colour leader" person The higher your total of B's, the more likely it is that you are a "colour moderate" person. The higher your total of C's, the more likely it is that you are a 'colour neutral' person.

3. Read about your colour personality typesand express your agreement with the characteristics. If you can’t agree with the descriptions of your colour personality type give your reasons

The only way to make a neutral change his or her favourite colour is to put a gun against his or her head. And maybe, with the tears in the eyes, moaning and groaning he or she will agree to try something new. For this kind of people only the one and for all chosen values exist, including colour values. They are not inclined to changes. These people have determined their own likes and dislikes long ago, and adhere to their own style. If their favourite blue blazer has been worn out, they will go and buy a new one but of a blue colour again. Moreover, they will do their best to find the very same hue, and if they fail they will bitterly regret it. They are faithful and loyal adherents of things they like. These people are sure that new things won't look as good on them as the things they have chosen long ago. Even if they do keep up with fashion, they never aim to be at its front edge.

Remember men in blue jackets, dark-grey trousers, blue or white shirts and ties; if there is some red colour, then only the most decent and moderate amount of it. Remember women in black (ten years ago they didn't wear this colour, for it was considered to be the latest fashion, but when the black became quite 'safe', they became its staunch adherents. And now imagine those people on dark-brown couches in traditionally furnished drawing rooms. These men and women are likely to drive back cars. So, here we have the portrait of a typical neutral.

Of course, our description may give you reasons to think that colour neutrals are aged people. However, nomatter how strange it may seem, it is not true. Colour neutrals are very often extremely busy people (young professionals or working mothers with little children). They just don't have enough time and patience to experiment with colours, which may not match the colour spectrum they have. As a rule, the income of aged colour neutrals is lower, then that of the first two groups. Colour neutrals are mostly men than women, and of the elder age.

Дата добавления: 2014-12-27