Task 4 Fill in the gaps in this passage with words from the box, translate it into Russian

A. Study the meanings of the following words and word combinations

Task 3

Task2: Fill in the gaps with the words from the box.

Task 1. Find in the text the English equivalents for the following words and word-combinations

- человеческая деятельность

- удовлетворение потребностей

- концепция маркетинга

- комплекс маркетинга

- исследование рынка

- сегменты рынка

- конкурент

- ассортимент товаров

- ценовая политика

- контролирование цены

- основные принципы

- соответствующим образом

  marketing mix marketing customers persuade positioned satisfy needs  

1. Today competition is stiff, and companies which can best ……………….of the customers will survive and make the largest profits.

2. The factors that help a firm to sell its products are known as the ……………..

3. ………………………… means promoting goods and services to customers.

4. The product should be distributed to the most convenient place for ………………..to buy it.

5. The company is looking for a trade representative possessing high communicative skills and being able to …………………. people.

6. "Zolotaya bochka" is ……………………….. on the market as beer of high quality.

market (n.)	1) рынок, базар 2) спрос 3) сбыт, торговля
home (domestic) ~ overseas ~ black ~ property ~	внутренний рынок внешний (зарубежный) рынок чёрный рынок рынок недвижимости
market (adj.)	рыночный
market (v.)	1) покупать или продавать на рынке 2) находить рынок сбыта
to bring one’s eggs (hogs) to a bad (wrong) market	просчитаться, потерпеть неудачу
to be on the long side of the market	придерживать товар в ожидании повышения цен

B. Translate into Russian the following sentences paying attention to the meaning of the word “market”

1. Our main overseas market is China.

2. They put their apartment on the market for €300.000.

3. The market for specialist academic books is pretty small.

4. This device was first marketed by a Japanese firm.

5. Many labour-saving devices have come onto the market.

6. They took the mineral water off the market while tests were being made.

7. Examples of goods traded in the black market are weapons, illegal drugs, exotic and protected species of animals, and human organs needed for transplant surgeries.

8. Market is a means by which the exchange of goods and services takes place.

9. Investors on the property market are worried about rising inflation.

10. The turkeys are marketed ready-to-cook.

C.Make up your own sentences using the word “market”

  product/project Fair potential market sample   market research study stand  

When a company starts to sell goods in a new market, they often do some m………….. research or a preliminary study to see if the project is feasible. They r……………. (investigate) the m……….. potential or do a feasibility s………… to see if they will make money by selling in the new m………… (i.e. to see if the p………….. is viable).

One way to assess the market p…………… is to take a stand at a Trade Fair where companies can exhibit samples of their products and see what response they get from prospective customers. The Trade F………… is an exhibition of goods, and a company exhibits a s……….. of its product at its stand.

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