Marketing mix

Task 9: Study the following chart and describe the four Ps

Match the 'Ps' 1 to 4 to the definitions a) to d).

Task 8: The four Ps' form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right.

Task 7: Complete the chart

Verb	Noun (person)	Noun (thing)
to distribute	distributor	distribution
to promote
to consume		consumption
to produce
to market		marketing
	retailer
to wholesale
		advertisement
		manufacture

1. Product	a) the cost to the buyer of goods or services
2. Price	b) informing customers about products and persuading them to buy them
3. Promotion	c) where goods or services are available
4. Place	d) goods or services that are sold

Product Product variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns

Price List price Discounts Allowances Payment period Credit terms

Promotion Sales promotion Advertising Sales force Public relations Direct marketing

Place Channels Coverage Assortments Locations Inventory Transport

Product: a company should have the right products for each target markets

Price: a company should price its products or services correctly in relation to each other and to competitor's products or services

Promotion: a company should advertise and promote its products and services in an effective way

Place: a company should distribute its products or services through the right channels and make them available in the right outlets

Дата добавления: 2014-12-27