Dialogue No 2 (230 words)

Before you listen to Dialogue No 2 match the expressions in the left column with their translation in the right one.

Listen to Dialogue No 1 between two speakers and answer the questions below. Then listen again and check your answers.

1. What kind of survey did William order?

2. What kind of information is to be considered in market research of population?

3. What breakdowns were given in the report?

4. What makes extrapolation of figures a rather difficult task?

5. Why is reliable forecasting impossible?

8* Complete the dialogue using the words from the box. There are two words which you don't need to use.

breakdown, consumers, capital, disposable, per capita, gross domestic product, extrapolate, forecast, inflation, proportion, social, urban

STEPHEN: Hello, Leo. This is Stephen. Can you give me some idea what is actually needed to make a good market research?

LEO: Well, any company that enters a new overseas market needs to know as much about that market as it can. It looks first at the country as a whole, the location of the major ____ (1) ____ _ centres and the_____ (2)_____of the popu­lation that lives in them.

STEPHEN: I see, and how do we evaluate the country's eco­nomic situation?

LEO: You should find out about its GDP, or____ (3) ____, and the growth of GDP over a period of time, expressed as a percentage and measured in real terms, that is allowing for______(4)_____.

STEPHEN: But the product is going to be bought by individ­ual ______ (5) ______, so the company also needs a _____ (6) ____ of the population by age, sex, income and occupation.

LEO: You know, most countries have a system of ______ (7) ______ classification. Marketing people usually want to know not gross income, but _____(8)_____ income per head. They also want the figures for several years; if they can identify trends, they can ______(9)______these into the future and _____ (10) ______ what people will be earning and spending a year or five years from now.

1. be in business

2. manufacturing work

3. know-how

4. retailer

5. merchandise

6. contract out

7. meet the orders

8. wholesailer

9. distribution

10. packaging

a. распространение

b. оптовый торговец

c. упаковка

d. секреты производства, ноу-хау

e. давать работу по контракту

f. заниматься торговлей, бизнесом

g. розничный торговец

h. производство продукции

i. товары

j. выполнять заказы

William Bontraguer, the Sales Manager of Harper Toys Ltd., is speaking with his former teacher Maryann Quince.

MARYANN: Good afternoon, Johnson Consultants, can I help you?

WILLIAM: This is William Bontraguer. Do you remember me?

MARYANN: Yes, sure. What type of business are you in now?

WILLIAM: I work for Harper Toys Ltd. We manufacture and distribute toys. All kinds of toys. So, I'm planning to go to Richmond in about three weeks to start investigating the market for the Harper Toys Ltd. merchandise in Virginia.

MARYANN: Good thinking. I'm glad you learnt something in my classes. Harper Ltd. is sure to be a success. Those toy whales seem to be very popular with kids this last fall.

WILLIAM: Yes, I know. We're about to meet the orders from the big retailers. We've contracted out a lot of the manu­facturing work to firms in Oklahoma and Nebraska, and all the packaging and distribution is being done in Cleveland, Ohio. But when the Asian countries get the know-how in the new year, the market is likely to explode overnight.

MARYANN: In that case I'd better get off the line and let you get on with it! I believe I can find for you very reputable whole­salers, I have one or two contacts in Richmond you might find useful, by the way - I'll dig out their addresses for you.

WILLIAM: Thanks, I'd really appreciate it if you could do that. Well, it's been good talking to you, Maryann. I'll speak to you again soon.

MARYANN: Surely. Take care now. Goodbye

Дата добавления: 2014-12-29