Useful Language. Say if the statements are true or false

Say if the statements are true or false. Prove your point.

Answer the questions.

1. What are the main objectives of marketing manage­ment?

2. What are the five competing concepts of marketing?

3. What is the main difference between the production concept and the product concept?

4 In what areas can the selling concept be practiced?

5. Why are the selling concept and marketing concept fre­quently confused?

6. What does the societal marketing concept call for?

1. The production concept is a proper strategy when the demand for a product is bigger than the supply

2. Colleges assume that high school graduates need only specific job skills and overlook the increasing challenge of vocational schools.

3. The improved productivity is needed when the prod­uct's cost is high and it is necessary to bring it down.

4. Texas Instruments follows the philosophy of increased production and higher costs in order to bring down prices

5. The societal marketing concept is the newest of the five marketing management philosophies.

13* Complete the following sentences by choosing the one correct variant (a, b or c) that best completes the sen­tence.

1. The production concept holds that consumers will favor products______________.

a. that offer the most quality and performance

b. that are available and highly affordable

с that are very comfortable

2. The marketing concept holds that achieving organiza­tional goals depends on_________.

a. improving production efficiency

b. developing new competitive products

с determining the needs and wants of target markets

3. Under the marketing concept, companies produce_____

a. what consumers want

b. unsought goods

с highly affordable goods

4. If the demand for a product in the market is bigger than the supply the companies should____________.

a. improve productivity

b. increase production

c. bring down prices

5. The societal marketing concept calls for____________.

a. increasing production and bringing down prices.

b. balancing demand for a product and the supply

c. balancing company profits, consumer wants, and society's interests

Unit 4. DISCUSSION

14 Study the expressions in the Useful Language box, which are used to express different language func­tions. The list of expressions in each function can be continued. Think of expressions, which can be added to each function.

Expressing agreement That's right. I think so too. I totally agree I quite agree with that point of view	Expressing disagreement I'm afraid I disagree. Nothing of the kind. Quite the opposite I can't agree with that point of view.
Developing the idea There is one more thing to be noted... In this connection I'd like to add... Another reason why... What is more-	Giving tentative advice Ithink you should buy... You'd better buy-Why don't you buy?.. If I were you I'd buy...
Expressing surprise It's rather surprising that... How strange (odd) that... I am very surprised that... Incredibly... Wasn't it strange that-	Drawingconclusions In view of all this... Summing it up... In a word... In short— On the whole—

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