Public Relations and Customer Services

Selling Jobs

Today, selling furnishes employment for many. Selling jobs are so dissimilar as to require a diversity of competence, education, and special skills and training. The newsboy is a salesperson as is the auctioneer and the stockbroker. The number of persons engaged in selling is about 6 million, and this is some 30 times as many as employed in advertising.

Here are some job titles of selling jobs: Sales engineer, Account executive, Communications consultant, Sales con­sultant, Area manager, Industrial representative, Industrial account manager, Marketing representative, Customer serv­ice representative, Key account supervisor, General agent, Executive representative, Territory manager, Field represen­tative. The variety of titles of selling jobs proves that most sales jobs involve a maximum of creativity and a minimum of routine.

Many of these people work behind the scenes, virtually unknown by the average consumer, as they sell to industrial, wholesale, and retail buyers and purchasing agents.

Public Relations (PR) is sometimes a separate department outside the marketing function. PR can be defined as the attempt to present an acceptable and favorable image of the company to the general public. This can be done in a number of possible ways: advertising, sponsorship, involvement in charity work, exhibitions and trade fairs, press releases and conferences.

Customer Service is slightly different from PR in the sense that the company here is concerned with keeping the customer happy and satisfied. Areas that are important in good customer relations include: servicing and repair, after-sales service (installation, maintenance and spare parts), guarantees, enquiries and complaints. Having sold a product to the customer, Service Department must see that the con­sumer is content with the product. A dissatisfied consumer may be later sale lost and bad publicity.

Words and Expressions

buy retail - покупать в розницу

buy wholesale - покупать оптом, осуществлять оптовые за­купки

commission n - комиссионное вознаграждение

customer facilities - сервисное обслуживание потребителей

customer services - выполнение заявок клиентов

direct selling - продажа без посредников

distribution n - распределение, распространение

distribution channels -"каналы распределения"

distribution costs - издержки обращения

distribution network - распределительная сеть, сеть рас­пространения

diverse ad] - многообразный, разнообразный, разнотип­ный

diversity n - разнообразие; многообразие; разнородность

household products - хозяйственные товары

link n - (связующее) звено; звено цепи, связь

lorry n - грузовой автомобиль, грузовик

mass-produce и - вести массовое производство

perishable a - скоропортящийся

perishables npl- скоропортящийся товар/груз

Public Relations - связь с общественностью (пресса, потре­бители, клиенты и т.д.)

retail n - розничная продажа, розничный торговец

retail buying - покупка товаров в розницу, retail buyer n

retail chains - розничные магазины, принадлежащие од­ной компании

retail outlet - розничная торговая точка

retailer n = retail dealer - розничный торговец

retailer adj - розничный, продающий в розницу

sales force - продавцы, работники торговых предприятий, торговые агенты

sell goods wholesale - продавать товары оптом

sell retail v - продавать в розницу

storage n - хранение, база, склад, хранилище

storage costs - складские издержки

trade fair - ярмарка

warehouse n — товарный склад

warehouse и - помещать в склад; хранить на складе

wholesale adj - оптовый

wholesale n = wholesale business - оптовая торговля

wholesaler = wholesale dealer - оптовый торговец оптовик

Дата добавления: 2014-12-29