Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type

1. Many people take no care of their money till they come nearly to the end of it, and others deal in the same way with their time. in a similar way

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2. On condition that the brand is well-known the dealers will be willing to carry the product. If

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3. May be you should agree on equal representative of German and Greek shareholders. I'd advise you

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4. Though the competition was very severe the sales had rap­idly increased. in spite of

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5. As in the case of personal selling, wholesale selling requires much effort. in the same way as

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6. If the consumer likes the product he will continue to use it. on condition that

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7. In advertising as in promotion the most important quality is the gift of persuasion. as in the case of

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8. Why don't you ask the bank for a short-term loan? If I were you I would

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9. Despite the criticism of advertising it is a very effective source of informing and influencing the customer. Although

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10. Supposing the advertising campaign is effective the demand will be very high. in case of

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11. This job requires high qualification and much effort but the salary is rather low. Whereas

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12. You had better offer your assets as collateral for a loan. you should

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18 Read what famous people said about finance. Discuss the position of the authors. Support your point of view with reasons and examples from your reading, your observa­tions or your own experience. Use the expressions from the Useful Language box.

1. We estimate the wisdom of nations by seeing what they did with their surplus capital.

Ralph Waldo Emerson (1803-1882), American poet, essayist

2. What is high finance? It's knowing the difference between one and ten, multiplying, subtracting and adding.'You just add noughts. It's no more than that.

John Bentley, British Director of Wordnet PLC

3. You need to have enough immediate profits that you,can finance the long-range growth without diluting the stock.

Paul Cook, Business executive

4. It sounds extraordinary but it's a fact that balance sheets can make fascinating reading.

Mary Archer, British scientist and business executive

5. Finance is the art of passing currency from hand to hand until it finally disappears.

Robert W. Sarnoff

19 Read what famous people said about borrowing and lending. Discuss the extent to which you agree or dis­agree with the opinion stated below. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box.

1. If you would know the value of money try to borrow some.

Benjamin Franklin (1706-1790), American scientist, publisher,

diplomat

2. Borrowing is not much better than begging; just as lending with interest isTioirmuclrbetter~than stealing,

Doris Lessing, British novelist

3. Don't borrow money from a neighbor or a friend, but of a stranger where, paying for it you shall hear of it no more.

Lord Burleigh

4. When a person has no need to borrow they find multi­tudes willing to lend.

Oliver Goldsmith (1728-1774), Anglo-Irish author,

poet, playwright

5. Before borrowing money from a friend decide which you need most.

Ralph Waldo Emerson (1803-1882), American poet, essayist

|9 Read proverbs about lending and borrowing and com--- pare them with quotations on the same subject. Pick out proverbs, developing the same or similar idea as that presented in quotations. Translate the proverbs into Russian and try to find equivalent sayings or quotations in Russian.

1. He that goes a borrowing goes a sorrowing.

2. Lend your money and lose your friend.

3. Loans and debts make worry and frets.

4. Quick to borrow is always slow to pay.

5. People lend only to the rich.

Chapter NINE

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