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Talk No 1 (332 words)MARY KAY ASH AND WALT DISNEY Translate the following sentences from Russian into English. 1. Успех "Майкрософт" состоит в непоколебимой убежденности Гейтса в своих собственных идеях. 2. Гейтс разработал версию языка программирования BASIC для первого микрокомпьютера. 3. У Гейтса были самые важные инструменты, необходимые для разработки программного обеспечения: мозги и компьютеры. 4. У Гейтса было все необходимое для компьютерной промышленности: продукт, опыт программирования и предвидение еще больших возможностей. 5. Гейтс пожертвовал гонорар, полученный за обе книги, общественным организациям. Unit 2. LISTENING 5* Before you listen to Talk No 1 use Glossary to match the words and expressions below with their definitions.
1. corporate culture 2. full-time 3. launch a company 4. positive reinforcement 5. vertically integrated corporation 6. a single mother 7. self-esteem 8. direct-sales company 9. blind date 10. tenacity 11. corporate structure 12. small-business operator 13. radio personality 14. a record-breaking year
the feeling that you are someone who deserves to be liked, respected, and admired a company which sells its products directly to retailers the attitudes and beliefs about something that are shared in a particular corporation a person who works for a little company with low turnover and few employees a combination of companies involved in different steps of the same production process a year when highest achieve ments and best results have been achieved to start a new business, especially one that involves some risk a system of incentives encouraging people to work harder or start new activities i. a mother who looks after her children on her own, without a husband j. an arranged meeting between a man and woman who have not met each other before k. working all the normal working time (i.e. about seven hours a day, five days a week) 1. someone who works for a broadcasting company m. determination to do something and unwillingness to stop trying even when the situation becomes difficult n. the structure of a corporation
A TV narrator is presenting one of the most successful and popular women of her time, Mary Kay Ash. Today I am going to tell you about a woman who built the first female corporate culture and who became one of the most successful entrepreneurs in cosmetic business. I am sure you have guessed right, it's Mary Kay Ash. In 1963, when she was forty-five and when most American women did not hold full-time jobs, Mary Kay launched a direct-sales cosmetics company run by women. From modest origins in a Dallas storefront, Mary Kay Cosmetics grew into a vertically integrated corporation with annual sales of over $950 million. In 1976 it became the first company chaired by a woman to be listed on the New York Stock Exchange. Mary Kay was born in 1918 in Hot Wells, Texas. At seventeen she married Ben Rogers, a local musician and radio personality. The young couple had three children within seven years. Mary Kay found a job with a direct-sales company because it was a good-paying job with flexible hours. When her husband divorced her in 1945 she had to raise her children as a single mother. In 1963, she decided to form her own direct-sales cosmetics company. Mary Kay built a new corporate culture based on the education, participation, and authority of women. In 1966, she decided to rebuild her personal life. She married Mel Ash, a businessman whom she had met on a blind date. In 1972, with several thousand employees and $18 million in sales Mary Kay Cosmetics was one of the nation's largest private employers of women. Her success is based upon sound business practices combined with tenacity and original thinking - about the market place, about corporate structure, and about women themselves. In 1994, the company celebrated another record-breaking year, one in which sales totaled $850 million. Her company's structure inspired hundreds of thousands of saleswomen to become small-business operators. She encouraged their self-esteem and confidence through constant positive reinforcement and material rewards. In one of her books Mary Kay wrote "I believe in the personal touch, because it makes every human feel appreciated."
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