Talk No 2 (365 words)

Before you listen to Talk No 2 match the expressions in the left column with their translation in the right one.

Listen to Talk No 1 and answer the questions below. Then listen again and check your answers.

1. Who is presented in this talk?

2. What is Mary Kay famous for?

3. When did she launch a cos­metic business company?

4. What are the annual sales of Mary Kay Cosmetics?

5. What is the key to Mary Kay's success?

8* Complete the text using the words from the box. There are two words which you don't need to use.

profits, market, chief executive officer, computer, entrepreneur, computer science, corporate, encourage, business world, correct, direct-sales company, personal computer industry  

Porta Isaakson is a classic example of a successful ____(1)_______. As founder, president and ____(2)_______ of Future Computing Inc. Isaacson has made a name for herself as an authority on market trends in I the______(3)______.

Isaakson did not start at the top of_______(4)_______. She grew up on a small struggling dairy farm in Oklahoma. She got the training she needed, eventually earning two masters degrees and a doctorate in______(5)_______.

In 1980 she founded a_______(6)_______research and con­sulting firm Future Computing.

In 1981 Isaakson learned of IBM's plans to market a new personal computer. In a published report she predicted that 3he IBM PC would have a dramatic effect on the ______(7)_______ market. When Isaakson's prediction proved_______(8)_______her company began to be taken seri­ously.

In 1984 she sold Futute Computing for $8 million plus a percentage of future_______(9)_______. She felt the sale was necessary because Future Computing needed access to ___(10)______ management experience. As part of the corporate merger Porta Isaakson continues to run Future Computing.

1. instant success

2. honorary degree

3. animated cartoon

4. amusement park

5. celebrity

6. to fascinate

7. innovations 8..to install

9. imagination

10. Adventureland

11. Cinderella

12. Snow White

а. приводить в восторг, очаро­вывать

b. Золушка

c. устанавливать; монтировать

d. волшебный мир приключений

e. воображение; фантазия

f. почетная ученая степень

g. знаменитость; звезда h. мгновенный успех

i. Белоснежка

j. нововведение, новшество

к. мультипликация

1. парк с аттракционами

A cinema reviewer is speaking about the king of animated cartoons, about the greatest dreamer of all times Walt Disney.

Today I am going to tell you about a world-famous pro­ducer, the creator of Mickey Mouse, Donald Duck, Snow White and Cinderella - about Walt Disney. He was always a man of dreams, fantasy and imagination.

Walt Disney was born in 1901 in Chicago. At the age of sixteen he volunteered as a driver with the American Red Cross. After the war he returned home to Chicago and settled in Kansas City where he found a job with a company produc­ing cartoon advertisements.

In 1923, Walt Disney left Kansas City for Hollywood, a place where he had heard young film-makers could find finan­cial backing for their projects. Disney boarded a train with $40 in his pocket. When a fellow traveler asked about his intentions, he said, "I am going to direct great Hollywood motion pictures." In 1928, Walt Disney produced a mouse character Mickey Mouse which was an overnight success and changed anima­tion forever. As Mickey's creator Disney became a celebrity. In 1934, Disney decided to do something that nobody in Hollywood had ever done. He decided to make a full-length animated film "Snow White and the Seven Dwarfs". In 1937, the first release of the film brought $8.5 million. In 1939, the production received a special Academy Award. In 1938, he received honorary degrees from both Harvard and Yale.

In 1952, he came up with an idea to build an amusement park, that would be entertaining for adults as well as for children.

Disney located the park 25 miles south of Los Angeles, California. The total cost was estimated at $5 million.

The amusement park was an instant success. Adventureland, Fantasyland, and Tomorrowland fascinated both children and adults. Walt Disney's magic kingdom Disneyland offered a unique fantasy adventure. People from all over the world includ­ing monarchs, presidents, prime ministers and many other very important persons flocked to Disneyland by the millions.

Walt Disney died in 1966 at the age of sixty-five. Today these parks bring nearly $1 billion to the United States each year. More and more innovations are installed each year because, as Walt Disney himself said "the park will never be completed - not as long as there is imagination left in the world!

Дата добавления: 2014-12-29