Ex.12. Fill in the missing prepositions

Ex.11. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.

1. … helped us design our products to sell better.

2. Sony is … in hi-fi equipment.

3. The computer company has a 25% ….

4. Companies need to produce new products to keep up with ….

5. He was forced to sell below the current … to make a quick sale.

6. A … approach to developing a product is one which puts the desires of the consumer at the centre of the decision about what to produce.

7. As in many other Japanese industries, … at home, Toyota, is not the strongest exporter.

8. Gillette … the business in the USA.

9. … is one where things are bought and sold freely and not under government control.

10. My company has its own …, selling to fishermen and hunters.

11. Women are an important … for Volvo.

… most consumer goods, producers have become market-oriented … growth … competition and the increasing knowledge … consumers … what is available.

Products, such as cookers, cars, televisions, have to be attractive … the customer to sell … competitors as all the products now perform their basic functions … a similar way. Service industries like banking and insurance have also become more market-driven.

(against, to, about, of, in (2), because of, for)

Exercises in Comprehension

Ex.1. Answer the following questions:

1. What do we call a market for a product?

2. What types of markets do you know?

3. What is a target market?

4. What is a market share?

5. When can the company be called the market leader?

6. What is a market niche?

7. What companies are market-driven?

8. What do companies do a market research for?

Ex.2. Sum up what the text says about:

s different types of markets

s target market

s market share, market segment, market niche

s market-oriented approach

Grammar Revision

The Passive Voice (Continuous) Form be + Past Participle Continuous Present the letter is being written Past the letter was being written Future ----------------------

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