Ex.3. Match words from list A with words from list B that have a similar meaning

A	B
goods produce profitable money spinner introduce attract persuade withdraw	beneficial merchandise manufacture appeal to retract cash cow launch convince

Ex.4. Find suitable opposites to the following words and phrases:

profit, loss leader, to introduce (a product), harmful, slow-moving goods, to fail.

Ex.5. Match the nouns in the left-hand column with the adjectives in the right-hand column:

goods     services

commercial consumer financial free intermediary training welfare acceptable advertised capital competitive durable fancy impulse slow-moving

Ex.6. Give synonyms to "Products".

1. M _ _ _ _ _ _ _ _ _ _

2. A _ _ _ _ _ _ _

3. G _ _ _ _

4. I _ _ _ _

5. C _ _ _ _ _ _ _ _ _ _

Ex.7. The words in the box frequently occur before “goods”.

Find combinations that mean:

1. items created to be used in everyday life, e.g. food, clothes, magazines, bicycles, toys;

2. items such as television sets and radios;

3. items such as refrigerators and washing machines, so called because they are made of white painted metal;

4. goods such as cars, furniture, refrigerators, televisions, etc. that last for a fairly long time;

5. expensive items that are bought from choice and not necessity;

6. goods that can be imported, usually in limited quantities, without customs duties;

7. goods, esp. food, that can go bad or decay quickly;

8. goods that are bought on impulse.

Ex.8. Look at the words and phrases in the box. Match them with the correct definition from the list below:

1. the idea that the sale of a product goes through 4 phases: introduction, growth, maturity and decline;

2. something that earns a lot of money;

3. a product sold at a loss to encourage trade;

4. bringing in more money than is spent;

5. to take something back;

6. the job that an organization does;

7. to make goods to sell from raw materials;

8. goods for sale;

9. slow-selling goods in stagnant markets.

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