Ex.7. Look at the words and phrases in the box. Match them with the correct definition from the list below

Ex.2. The following words can be used in more than one way. Underline the correct part of speech for each word as it is used in the text.

1.	increase	a) noun	b) verb
2.	use	a) noun	b) verb
3.	target	a) noun	b) verb
4.	account	a) noun	b) verb
5.	contract	a) noun	b) verb
6.	budget	a) noun	b) verb
7.	wish	a) noun	b) verb
8.	work	a) noun	b) verb
9.	present	a) noun	b) verb

Ex.3. Give the English for:

головні методи сприяння у продажу товару, інформувати споживача; реклама; рекламна агенція, потенційний клієнт; розробити рекламну кампанію; повідомляти споживача, розпочати роботу; засоби розповсюдження реклами; торговий ярмарок; усна реклама; ілюстративна реклама; реклама фірми; експерт з питань організації громадської думки, збільшувати продаж.

Ex.4. Match words from list A with words from list B that have a similar meaning:

A	B
main amount vehicle start allocate contract inform advertise	promote notify budget begin allot automobile sum principal

Ex.5. Find suitable opposites to the following words:

similar, to finish, to conceal, subordinate, producer, to agree.

Ex.6. Match the nouns in the left hand column with the verbs in the right hand column:

advertisement     budget     advertising

cut allocate increase finance do promote place run take out

1. the business that deals with making, distributing and selling advertisements;

2. an independent firm that plans, produces and places advertising for its clients;

3. the various forms of communication through which advertising reaches its audience;

4. a book containing details of items for sale;

5. the place where a customer buys something;

6. an exhibition where companies in a particular industry display their products to potential buyers;

7. the contract between the client company and the advertising agency to develop an advertising campaign;

8. a statement of the client’s objectives;

9. a notice or message in a newspaper, or on a poster in a public place, or announcement on television or on the radio offering or asking for a product or service;

10. the feelings and opinions that a buyer has about a particular named product.

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