Desktop publishing

One application that has grown in popu­larity recently is desktop publishing. In all organizations, there is the fun­damental need to produce written com­munications that not only deliver a message clearly but have a professional look as well. Desktop publishing can satisfy that need. In its simplest form, desktop publishing entails the use of personal computers to prepare and print a wide variety of typeset- or near-typeset-quality documents.

Desktop-publishing software, often called page-composition software, shares some characteristics with its pro­genitor, word-processing software; how­ever, desktop-publishing programs are quite different from word processing programs. A word processor's features are designed to let users control and manipulate a document's content, whereas a desktop-publishing program is more concerned with changes in style, format, placement, and shaping of text and graphics. Anyone who is consider­ing using a desktop-publishing program should be prepared to learn the basics of graphic design and typography. Effective design is the key to publishing clear, professional-looking communications.

The process involves designing or lay­ing out the publication; making up or composing the document by assembling the text and graphics created by other programs; making changes such as repo­sitioning items, editing text, and ma­nipulating graphics; and publishing the finished product on a high-quality printer.

Desktop publishing can be used to create

· Manuals and technical documenta­tion.

· Low-volume specialty publications.

· Proposals, press releases, letters, brochures, and newsletters.

· Financial statements.

· Business forms.

· Proof copies for commercial typeset­ting and printing.

In these applications, desktop pub­lishing can accomplish the following:

· Reduce the time and number of steps required to print pages.

· Print on demand (where and when needed).

· Produce customized documents.

· Produce documents that can be corrected and reprinted in minutes.

In addition to high-quality printers, desktop publishing requires a good deal of graphic display capability.

a. Answer the questions.

1. In what way do desktop publishing programs differ from word-processing programs?

2. What documents can be produced with desktop publishing software?

3. What capabilities does desktop publishing require?

4. What do these terms mean in Ukrainian: page-composition software, image setter?

5. What are the advantages of desktop publishing?

7.1 Read and translate the following words and word-combinations.

a collection of data, the database capabilities, computerized filing cabinets, sophisticated multiple-file systems, handle basic tasks, a general example, a set of records, a preidentified sequence, ZIP code, the entire contents, to meet the criterion, a specific record.

Learn key words and word-combinations.

database (n) – база даних

database management system – СКБД (система керування базою даних)

database manager – адміністратор бази даних

database program – програма бази даних

database software – програмні засоби бази даних

field (n) – поле

file manager – програма керування файлами

format (v) – форматувати

personal information manager – адміністратор особистої інформації

record (n) – запис

record structure – структура запису

report generator – генератор звітів

7.3 Read and translate the text.

Дата добавления: 2015-01-03