Individual Cultures

Task Cultures

Role Cultures

Power Cultures

I. Learn types of company culture.

D. Company Culture

Speaking

V. Write a short summary of the history of the company.

IV. Sequence words

II. Read the text again and complete this company history.

1950 The company was founded.

1950-53 Laslo Biro invented the first pen.

Marcel Bich ____ and _____ the design. Bich negotiated with Biro to ______.

1953 Production of the ______ began.

1956 Sales of the biro rose to ______.

1972 Bic invented ______.

1975 Bic invented _______.

Now Bic sells _______ ballpoint pens per day.

Bic sells _______ disposable lighters per day.

Bic and _______ are leaders in the market for disposable razors.

III. What are the advantages of disposable or "throwaway" products?

First	first of all	firstly
Second	secondly
Then	after that	afterwards	next
Lastly	finally	now/today

Example:

Bic is well-known for its disposable products. First of all, Bic produced the throwaway pen, the biro. Then came the disposable lighter. Next they invented the throwaway razor and after that the windsurfing board. Today the company focuses on producing razors, biros and lighters. There were three key inventions in the company’s history: firstly, the ballpoint pen, secondly the disposable lighter and lastly the throwaway razor.

Choose a company and present its history: type of product\service, the inventor(s), historical dates, current situation and future perspectives.

In these cultures self-reliant and highly competitive self-development provide the basis of relations. Manager’s success is related to his or her charisma and influence, rather than to his/her knowledge and experience. The style of the chief executive is the model for other managers. In organizations of this type managers shall be tough-minded and aggressive.

In these cultures manager’s role is completely related to his/her place within a centralized system. His/her success depends on how well this manager adheres to rules, procedures and precedents. Individualism and aggression are not valued in these cultures. Employees in these organizations should not get out of the limits of their roles.

In organizations of this type they value everything that makes it possible to get the work done. The main concern in these organizations is with successful fulfillment of their projects. Manager’s success is related to his/her knowledge and experience required to achieve tasks rather than to meet the requirements of his/her role.

In organizations of this type the most possible freedom of expression is valued. Effectiveness of any activity in these organizations is rated by how much the activity satisfies the staff, rather than by how well it conforms to business plans. Independence, creativity and experiment are also valued in these organizations.

II. Discuss the following items:

1) What provides the basis of relations in power cultures?

2) What should the manager do to be successful?

3) What manager’s role is related to in role cultures?

4) How can manager become successful in a role cultures?

5) How should employees behave in such cultures?

6) What is the main concern in task cultures types of organizations?

7) Is there any difference between task cultures and role cultures?

8) In individual cultures the freedom of expression is not valued, is it?

9) Why the fulfillment of business plan is not important in individual cultures?

10) In organizations of what type would you like to work? Why?

Дата добавления: 2014-12-27