II. Solve the puzzle

Lexical exercises

II. Make 2 questions on the text. Ask your partner to answer them.

I. Translate the words in italics. Use them in the sentences of your own.

Reading comprehension

Emotional Appeal

Many advertisers attract attention by pulling at the heart strings and triggering emotions. An emotional response is by far the most powerful reason for making decisions. We get more attracted to products and services that make us feel good and safe. The concept of emotional appeal are best seen in insurance ads made world over.

Children
In most houses, children have a say in every big or small purchase made. Out of ten commercials one sees through any medium, 8 have children featured in them who are generally a little more perfect than the target audience.

Celebrities
Advertisers use celebrity status and image to convince consumers that their products are worth purchasing. Besides celebrities that have international and national fame and recognition, many local advertisements use local, but popular celebrities in their ads.
Consumer Intelligence

As a rule, never underestimate or insult the consumer's intelligence. Most ads exaggerate, however, the benefits and basic information of the product and service should be well presented. A consumer who is interested will always check the market before making a decision. No one really believes in words like the greatest, unbelievable or once-in-a-lifetime-fantastic offer.

From www.buzzle.com

III. Choose one of the advertising techniques from the text. Prove your partner it’s the best way to advertise goods.

I. Fill the gaps with the appropriate words:

regulate confirm produced consume share publicity sponsor compete packaged advertisement advertise

1. You should always ________ information you give over the phone.

2. Governments in the UK and the United States _________cigarette advertising.

3. The________ of our product appears on all major search engines today.

4. We need to get ________ as much as possible for our company, so that people will know about us.

5. Many large sport companies like Nike and Puma ________ sports events.

6. Our ________ of the market is only two per cent.

7. Small companies find it difficult to ________ against large multinationals.

8. The biscuits are ________ by machines.

9. Women ________ more chocolate on average than men.

10. Retailers often ________ a new product by putting it in the most eye-catching places.

11. Chocolate is ________ from cocoa bean.

Fill in the puzzle with the verb forms of the nouns below

Across	Down
1. production (7) ____________________ 4. launch (6)________________________ 7. competition (7) ___________________ 10. sponsorship (7) __________________ 11. advertisement (9) ________________ 12. marketing (6) ___________________	2. consumption (7) _________________ 3. publicity (9) ____________________ 5. promotion (7) ___________________ 6. regulation (8) ___________________ 9. confirmation (7) _________________ 9. packaging (7) ___________________

Дата добавления: 2014-12-27