Speaking. III. Work with your partner to write a press release for a fictitious company

III. Work with your partner to write a press release for a fictitious company. Try to use phrases from the box above and recommendations given in the text.

II. Here is the press release for the new lenses. Put the parts of the press release in the correct order.

I. Answer the following questions.

III. Match the words with their definitions.

a. to grab b. succeeding c. efficient d. to release e. favorable f. to launch g. an information subsidy h. to accomplish i. to highlight j. inverted k. odds

1. to allow a news story to be known and printed 2. information assistance 3. following, coming after smth. 4. to succeed in doing, achieve 5. to throw attention onto 6. put in the opposite position or order 7. the probability that smth will or will not happen 8. to get quickly 9. to begin smth (a plan, an activity) 10. winning favour and approval 11. working well, quickly; effective

After-reading tasks

1. What information subsidy does a typical press release provide?

2. What recipients is a typical press release directed at?

3. What goals can an organization accomplish with the help of a press release?

4. Why is the information given in a press release presented in an inverted pyramid?

5. Why do public relations professionals follow a certain standard when writing a press release?

6. What are the common structural elements and their functions?

7. What symbols appear after the boilerplate or body and before the media contact information, indicating to media that the release has ended?

8. Is paragraph indentation necessary for a press release?

9. What distribution options are used to submit a press release?

10. What influences the choice of distribution options?

a. Contact: Claudia Felber, [email protected]

Telephone [phone]

Fax: [phone]

www.vadivision.com

b. The Diamond Line ultra-hard lens is suitable for glasses wearers with single and bifocal vision problems. And not only are the lenses ultra-hard, but they are also extra-thin. This makes them especially attractive for those glasses wearers requiring high-prescription lenses.

c. Eyecare professionals interested in information and samples should contact their Vadi Vision representative or send an email inquiry to [email protected].

d. Vadi Vision is one of the best known and most respected eyewear companies in Europe. As Chris Baker of Eye Care Central in London testifies: “Our customers often ask for Vadi Vision lenses by name.”

e. Zurich, 12 March 20..

f. Vadi Vision is pleased to announce the release of a new ultra-hard lens. This lens is more durable than any other product on the market.

g. FOR IMMEDIATE RELEASE

h. Vadi Vision releases a new ultra-hard lens

Prepare a monologue on the following topic: “10 tips on how to make a winning press release”.

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