Oil Market research report

Отчет о маркетинговых исследованиях

Product specifications in a brochure

Подробное описание продукта в проспекте

23 August 20.. Dear Customer Thank you for your enquiry regarding our products. We enclose a current brochure outlining our entire range and will be most pleased to assist you fur­ther with your choice of vehicle. The content of the brochure enclosed is as accu­rate as possible from information available at the time of going to press. Dimensions, weights and plan drawings are approximate. Leisureworld Cara­vans (U.K.) Ltd. reserves the right to alter specifica­tions, colours, models and ranges as materials and conditions demand and, consequently, can accept no responsibility for discrepancies between infor­mation contained in this brochure and subsequent models. This brochure, therefore, does not consti­tute an offer by Leisureworld Caravans (U.K.) Ltd. If, after having studied our sales literature, you require further information, please do not hesitate to contact one of our approved dealers in the U.K., all of whose names, addresses, telephone and fax numbers as well as e-mail addresses are enclosed. We look forward to the pleasure of serving you in the near future. Yours sincerely Leisureworld Caravans (U.K.) Ltd. Harvey Threadgold General Manager Encs  

Notes:

outline	здесь: давать представление	alter	производить изменения, вносить изменения
range	ассортимент	consequently	вследствие, согласно accept
choice	выбор	responsibility	брать на себя от­ветственность
dimension	измерение	discrepancy	отклонение, несоответствие, неточность
plan drawing	проекты, чертежи	subsequent	следующий, последующий
reserve the right	сохранять за собой право	constitute	образовать
sales literature	рекламные материалы	approved dealer	признанный дилер, продавец

June 25, 20.. Constance Cummings Cosmetics Manufacturers One World Trade Center Suite 7691 New York, NY 10048 U.S.A.   Ladies and Gentlemen: We are now in a position to provide you with the first results of our market survey on German con­sumer habits as regards the use of cosmetics. Our field-workers conducted a representative sur­vey of females aged 15-60 years and completed a questionnaire with the test persons on their prefer­ences as regards hair and skin preparations. Our survey incorporated questions on the recycling of packaging, vivisection issues and a possible multi­cultural image of society. In addition, we asked questions on matters such as manufacturing methods and the sourcing of ingredients used for beauty preparations (low-wage labor in the Third World, Amazon rain forest depletion, "natural" and "green" products, herbal remedies, cosmetic substances used by ancient cultures etc.). Our conclusions and recommendations are set out in detail in the charts included with this letter. In essence, we recommend that the 15-25 year-old age group be approached with explicit reference to environmentally friendly products, developed on human test subjects and in no way involving the use of animals. Here a synthesis should be achieved between fashion-consciousness and "natural" beauty. We suggest using both European and African models in harmonious but also dynamic and exciting situations in your advertising. The 25-40 year-olds will probably best respond to an "enlightened" and realistic approach to the problems of "getting the best out of your looks" ' with a little help from cosmetics. Here, an "intimate" approach is important, i.e. the cosmetic industry is secretly helping you to enhance your looks, whilst unsuspecting males think it's natural (hair rinses, skin toners, anti-wrinkle preparations). The 45-60 year-olds will probably best respond to even more subtle allusions to the need for nature to be helped along a little, but here we recommend the idea of, "Go on, enjoy yourself now," or, "Treat yourself to something really good!" Prices for this age group can be increased by 5%-10% to under­line market segmentation. We trust you will be able to incorporate our sug­gestions in your advertising campaign and will be pleased to clarify any of our findings, should you request us to do so. Sincerely yours, DAWSON & DAWSON P. Schleifer Senior Consultant Encs

Notes:

market survey	маркетинговые исследования	the Third World	«третий мир»
consumer habit	привычка потребителя	Amazon rain forest depletion	вырубка джунглей Амазонки
questionnaire	анкета	herbal remedy	растительное лекарственное средство
incorporate	включать	fashion-consciousness	сознание моды
packaging	упаковка	enhance	повышать, увеличивать
vivisection issue	тема анализа	hair rinse	ополаскиватель для волос
multi-cultural image of society	мультикультурный образ общества	skin toner	средства по уходу за телом
manufacturing method	метод изготовления	anti-wrinkle preparation	средства от морщин
ingredient	ингредиент, составная часть	allusion	аллюзия, намек

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