Ex.3. Discuss the following statements.

Ex.2. Match the consumer type to the lifestyle.

Ex.1. Match each strategy with the correct definition.

1.A promotion strategy based on getting a.generic advertising

the consumer’s attention and interest, then

desire for the product, then action b. below-the-line

(buying the product) promotion

2. All forms of advertising except

mass-media advertising. c.AIDA

3.Advertising on Internet.

4.Mass media advertising.

5.A selling style based on identifying d.customer-oriented

and meeting the customer’s need. selling

6.Advertising for a whole sector,

such as tourism or health promotion, e. push strategy

rather than for a specific product.

7.A sales-oriented selling style f. above-the-line

using high pressure and persuasion, promotion

discounts and free services. g. hard-sell approach

8.A method of sales promotion which

uses pressure on distribution or h. in-store promotion

on retailers.

9..Advertising at the point of sale. i. on-line promotion

Achiever 1. This person has a traditional, conservative lifestyle.

He likes to feel comfortable but doesn’t like change.

Belonger 2. This person has the original idea to dosomething.

Decision 3. This person is ambitious, hard-working and determined

maker to win.

Dependent 4. This person is competitive and seeks to become richer

and more successful, but is content with life.

Emulator 5. This person has worked hard and got what he wanted.

He’s rational and reasonable.

Influencer 6. This person announces that something is

going to happen.

Initiator 7. This person tells other people about an innovation

they think is a good one, and recommends buying.

Integrated 8. This person is unable to survive well alone because of

physical or mental disability or age and lack of money.

1.I finally know what distinguishes man from the other beasts: financial worries. (Jules Renard).

2.Money is like manure. You have to spread it around or it smells. (John Paul Getty).

3.The safest way to double your money is to fold it over and put it in your pocket. (K. Hubbard).

4.If you want to learn the value of money, go and borrow some. (Benjamin Franklin).

5.Beware of little expenses; a small leak will sink a big ship. (Benjamin Franklin).

6.It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. (Henry Ford).

7. Wealth — any income that is at least one hundred dollars more a year than the income of one`s wife`s sister`s husband. (Henry Louis Mencken).

8.Wealth is like sea-water; the more we drink, the thirstier we become; and the same is true of fame. (Arthur Schopenhauer).

Ex.4. Match the terms with the examples. It's not easy - some of the terms have close meanings.

1. tax relief 2. tax break 3.tax exile 4. dirext taxation

5. indirect taxation 6. tax avoidance 7. tax evasion 8.tax free

a. Ms Brown is British, but to save tax she lives in Monaco.

b. No tax is payable on winnings from the National Lottery.

c. From April 6th next year, theatres will not have to pay tax on profits below $20,000.

d. VAT

e. Ms Smith pays an accountant to find legal ways to reduce her tax liability.

f. income tax

g. Liability for capital gains is reduced by 7.5% for each year of ownership of the asset

h.Mr Jones made a profit of $1000,000 from selling a business, but didn't declare it.

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