X. a)Translate the following text about the fictional country called Zibi from English into Russian in writing

IX. Insert the articles where necessary.

Promotion is done through damage in … international, national, and local newspapers as well as through visits and lectures to local schools and businesses. …PR person has many other responsibilitiesas well. He or she must report back to top management at headquarters in London. Moreover, Agro World would like to build goodwill locally by donating … money to be used for … health clinic, sports center, or community center. These projects can be successful in building goodwill only if the PR person has been able to develop … strong relationships with … staff and customers and win … trust of … community.

Cultural Generalizations

A stereotype is a belief that all people from a culture behave a certain way. It is an opinion based on one's own cultural values and prejudices and on little information about the other culture. For example, a woman from a culture that values hard work looks at a people from a fictional land called Zibi. In Zibi people work at their jobs about five hours a day. So. The woman says. "People from Zibi are lazy." This is a stereotype because she states that every person from Zibi is the same and it is an opinion based more on the woman's own values than on any thoughtful observation of Zibian values or lifestyle.

There are different ways of doing business. So cultural generalizations should be made about different styles of business. This does not mean that every person who lives in a particular culture will do business in a way that fits the generalization. Within each culture there are many choices. T here is, however, in each culture a standard way of doing things. Zibi cultural generalizations describe those standards and the values that guide those standards.

b)Applying Your Knowledge: With a partner, discuss the difference between a stereotype and a cultural generalization. Decide which are stereotypes and which are cultural generalizations. Circle the language that makes some of the statements stereotypes.

___1. Zibians are selfish.

___2. In Zibi gifts are often presented at the end of a negotiation.

___3. It may take two or three days to get an appointment with a Zibian.

___ 4. Zibians never let you know what they are thinking about. They always try to confuse you.

___5. In Zibi, many businesspeople invite their colleagues to their homes for dinner to talk about work.

___6. Arriving on time in Zibi usually means arriving ten minutes after the agreed time.

___7. In Zibi nothing runs on time.

___8. It is common in Zibi to discuss every detail of an agreement before signing a contract.

___9. In Zibi, all the power in a corporation stays at the top. You can never get a middle manager to make an independent decision.

___10. Zibians spend too much time eating.

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