I. Match the following terms with their definitions. Lexical-grammatical tests

Test 1

LEXICAL-GRAMMATICAL TESTS

Comprehension check.

PRESENTATION FORMATS

Comprehension check.

1. What types of business plan are discussed in the text?

2. What is the difference between for-profit and non-profit business plans?

3. Who are considered to be external stakeholders of a) for-profit entities; b) non-profit entities; c) government agencies?

4. What areas do internally focused business plans cover?

The format of a business plan depends on its presentation context. It is not uncommon for businesses, especially start-ups to have three or four formats for the same business plan:

an “ elevator pitch” – a three minute summary of the business plan’s executive summary. This is often used to awaken the interest of potential funders, customers, or strategic partners.

- an oral presentation – a hopefully entertaining slide show and oral narrative that is meant to cause discussion and to interest potential investors in reading the written presentation. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks. If a new product is being proposed and time permits, a demonstration of the product may also be included.

- a written presentation for external stakeholders – a detailed, well written, and pleasingly formatted plan targeted at external stakeholders.

- an internal operational plan - a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.

Though business plans have many different presentation formats, they typically cover five major content areas:

- background information;

- a marketing plan;

- an operational plan;

- a financial plan;

- a discussion of the decision making criteria that should be used to approve the plan;

and have the same content structure:

- cover page and table of contents;

- executive summary;

- business description;

- business environment analysis;

- industry background;

- competitive analysis;

- market analysis;

- marketing plan;

- operational plan;

- management summary;

- financial plan;

- attachments.

1. Why there exist several formats for the same business plan? Whom are these formats intended for?

2. In what way do different presentation formats arouse the listeners’ attention?

3. What presentation formats are limited to the executive summary?

4. What major content areas do business plans usually cover?

(to be performed after studying Units 1-2)

1. the social science that deals with how society allocates its scarce resources among its unlimited wants	Opportunity cost
2. exchange activities between buyers and sellers of goods and services	Macroeconomics
3. the value of any alternative that you must give up when you make a choice	Microeconomics
4. that part of economics that examines the behaviour of the whole economy	Economics
5. the branch of economics that examines the choices of individuals concerning one product, one firm, or one industry	Market of goods and services

Дата добавления: 2014-11-29