II. Choose the word to complete the sentence

I. Match the following terms with their definitions.

Test 7

III. Choose the correct grammar form to complete the sentence.

II. Choose the word to complete the sentence.

1. The … of the soap produced by our company is “Beauty”.

a) logo b) slogan c) brand d) trade name

2. Our company is ready to sponsor the city football team if they wear out a … on their shirts.

a) logo b) slogan c) brand d) trademark

3. Our … is based on the image of a person who leads an active life.

a) advertisement b) logo c) brand d) brand mark

4. Products that possess unique characteristics and require a buyer’s considerable effort to obtain are called ….

a) shopping products b) specialty products c) convenience products d) unsought products

5. The total group of products that an organization makes available to customers is called a ….

a) product line b) product item c) product mix d) brand

1. I have already corrected all the compositions … by the students of our group.

a) writing b) written c) having written d) wrote

2. …, I decided to stay at home.

a) tired b) been tired c) having been tired d) be tired

3. When … with these people I learn many interesting things.

a) working b) worked c) being worked d) having been worked

4. … the work in time, I had to apologize to them.

a) not doing b) not done c) not having done d) not being done

5. Consumer durables … very expensive, we buy them on hire purchase.

a) being b) having been c) have been d) were

6. What is the name of the man … on the phone now?

a) speaking b) spoken c) having spoken d) being spoken

7. The ship … by the buyers will arrive in Sevastopol next week.

a) chartering b) chartered c) having chartered d) been chartered

8. The defects … by the inspectors are to be eliminated as soon as possible.

a) finding b) found c) being found d) having found

9. … an appointment with Mr. Brown he told the director about it.

a) making b) made c) being made d) having made

10. … in London for about a week, I could tell them many interesting things.

a) staying b) stayed c) being stayed d) having stayed

(to be performed after studying Units 14 – 15)

1. determining the total cost of producing one unit of the product and then avoiding the markup	Total revenue
2. the amount that a seller adds to the cost of a product to determine its basic price	Cost-based pricing
3. the total amount received from sales of a product	Markup
4. a person who takes title to products by buying them	Functional middleman
5. a person that helps in the transfer of ownership of products but does not take title to products	Merchant

1. In … the breakeven analysis is applied.

a) cost-based pricing b) competition-based pricing c) prestige pricing

d) demand-based pricing

2. Pricing involves selecting a … to achieve the pricing objectives.

a) pricing method b) multiple-unit pricing c) discounting d) odd-pricing

3. Hewlett Packard is known as one of the most reputable … in the electronic and computer industry.

a) customers b) suppliers c) buyers d) distributors

4. … is the term given to different activities involved in distributing goods from the manufacturer to the end customer.

a) retailing b) marketing c) distribution d) advertising

5. … is the business of selecting goods in large quantities and usually at low prices.

a) retailing b) wholesaling c) franchising d) distribution

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