Text 6: shopping malls or centers

Task 18 Translate the following sentences from Russian into English.

B. Transform the italicized parts of the sentences using Passive voice forms instead of the Active ones. Translate them into Russian.

1. Today, the majority of chain stores issue store-specific "membership cards," "club cards," or "loyalty cards".

2. A parking lot (area) usually surrounds a supermarket on all four sides.

3. In 1970s an assistant measured out and wrapped the precise amount of product desired by the consumer.

4. The cash register prints a receipt for the customer.

5. Some corporations and supermarkets have introduced self-checkout machines

1. Супермаркет - крупный универсальный магазин самообслуживания. Здесь можно приобрести продукты питания и напитки, а также изделий для домашнего хозяйства: мыло, порошки для стирки и мойки посуды, предметы санитарии и гигиены, товары для домашних животных, автомобильные товары, игрушки, поздравительные открытки, косметику, посуду, лекарства, бытовую технику и т. п.

2. Все приобретённые товары можно положить в специальную тележку.

3. Металлическая тележка на колёсиках для продуктов была изобретена конце 30-х гг. владельцем супермаркета в Оклахоме Сильваном Голдманом.

4. В некоторых супермаркетах есть аптеки и видео прокат, детские развлекательные центры, предлагаются различные услуги (брокерские, страховые и др.).

5. Большинство супермаркетов работают круглосуточно, поэтому необходимые товары можно купить в удобное время.

An outgrowth of the supermarket has been the shopping mall, or shopping center. This is a large cluster of different kinds of stores, partly or completely surrounded by a big parking area. The center of the mall or shopping center is usually a food supermarket or a large department store. There may also be a drugstore, shoe store, hardware store, restaurant, and a dozen or more stores and shops of other kinds.

The mall or shopping center is an example of highly efficient marketing. Customers can drive in, park their cars, and buy almost everything they need. Many stores can afford to sell goods at lower prices because so many goods are being sold so rapidly in the shopping center.

Many of the stores in a shopping mall or center are chain stores. A chain store is owned and operated by a company that has many of the same kind of stores. The company may purchase its goods directly from the factory or farm. Or it may own its own factory or farm. The chain store can get its products at lower cost because it buys or produces goods in large quantities.

Many stores are independent. That is, they do not belong to a chain of stores. Many such stores are specialty shops. They sell only certain kinds of goods or offer a particular kind of service. They may sell only women's or men's clothing, books, or toys and games.

These small, independent stores often offer special services not provided by larger stores. For instance, smaller stores often handle special products for which there is not a great demand. These locally owned stores are important to most communities. The business people who own and operate them make an important contribution to the prosperity of any community.

Vocabulary:

outgrowth	ответвление
parking area	автостоянка
food supermarket	продовольственный супермаркет
drugstore	аптека
shoe store	обувной магазин
hardware store	магазин по продаже металлических изделий
chain stores	сеть магазинов
to own	быть владельцем
at lower cost	по сниженной цене
specialty shop	специализированный магазин

Comprehension Questions:

1. What are the main characteristics of the shopping centre? Are there many shopping centres in Chita? Say some words about them.

2. How can you characterize chain stores? Are there many stores of such kind in our city?

3. What are the advantages of doing shopping in specialty shops?

4. What kind of the above-mentioned stores do you prefer to do shopping at?

Дата добавления: 2014-12-27