Discuss the following questions

Unit 5. Advertisement

Render the text.

9. Project work. Look at the chart and with its help compare the types of business in the UK and the USA. Choose one type and tell about your own business according to one of them.

Great Britain	the USA
sole traders	individual businesses
partnerships	general and limited partnerships
public/private limited liability companies	corporations (closed and ordinary)
branches of foreign companies charter, statutes, memorandum, delivered by the company and certificate of incorporation, issued by the Register	alien corporations charter and certificate issued by the state authorities

1. Look at “Know your logos!” Identify the brand in each case. Choose the correct brand in each case.

a) Which of these brands are popular in our country? What products are advertised most of all?

b) Do you own anything of these brands? What do these brands advertise?

c) How many logos can you draw? Show your logos to a partner and see how many brands they can identify.

d) What is an advertisement? Are the ads useful or harmful?

3. Transcribe the following words:

1. papyrus; 2. excavations; 3. Cyprus; 4. Cairo; 5. archeologist; 6. specialized; 7. technique; 8. announcement; 9. contemporary.

4. Give the Russian equivalents for the following words and word combinations:

1. public announcement; 2. to promote the sale; 3. a form of mass selling; 4. advertising technique; 5. commercial persuasion; 6. excavation; 7. announcement; 8. to attract customers; 9. goods; 10. an integral segment of urban industrial civilization; 11. single advertising campaign; 12. trade

5. Read and translate the text.

Дата добавления: 2014-12-29