Translate the following sentences into Russian. Translate the following words and word combinations or find Russian equivalents

Translate the following words and word combinations or find Russian equivalents.

Exercises

Essential Vocabulary

availability of credit - наличие ссудного капитала

buyer n — покупатель

cash n— наличные деньги, наличный расчет

cheque n - банковский чек

consumer durable products - потребительские товары дли­тельного пользования consumer

requirements - потребности потребителя

cost п - стоимость

credit n - кредит

demand п - спрос

desk research - разработка статистической документации

field research - исследования на местах

forecast n - прогноз

hire purchase - покупка в рассрочку

international market - международный рынок

local market - местный рынок

market expansion - расширение границ рынка

market research - изучение конъюнктуры, возможностей рынка

Market Research Center - центр маркетинговых исследований

Market Research Department - отдел маркетинговых и­следований

market structure — структура рынка

marketing campaign - кампания по организации и стиму­лированию сбыта

marketing department - отдел маркетинговых исследова­ний, отдел реализации, отдел сбыта

market-oriented - ориентированный на рынок

national market - национальный рынок

price n - цена

product-oriented - ориентированный на продукцию

purchase п - покупка; закупка, купля (приобретение чего-л. за деньги)

purchase on credit/for cash - покупка в кредит/за налич­ные (деньги)

purchase v - покупать, закупать (приобретать что-л. за деньги)

seller n - продавец

single-use consumer good - товары одноразового использо­вания

standing order - постоянное платежное поручение

supply n - предложение

total market demand - общий объем спроса на рынке

1. market research

2. market research department

3. single-use consumer goods

4. consumer durable products

5. primary information

6. secondary information

7. desk research

8. field research

9. develop forecasts

10. propose strategies

11. interpret data

12. availability of credit.

13. total market demand

14. costs of production

15. age distribution

1. A market can be defined as any form of contact between buyers and sellers for the purpose of buying and selling goods and services.

2. It has been established that social position and occupa­tion often determine consumers' buying habits.

3. Gathering information from a variety of sources, such as government statistics and business and trade publi­cations is called desk research.

4. The total market demand will be influenced by the size and age distribution of the population and government policy.

5. Consumer research can be carried out by the Market Research Centers which specialize in providing this service for manufacturing companies.

3* Fill the gaps in the sentences below with the words and expressions from the box. There are two expressions, which you don't need to use.

forecasts, consumer durable, supply, purchase, con­sumer profile, single-use, demand, product-oriented firm, price, consumer requirements

1. The __________ for a product is the amount of a good that people are willing to buy over a given time period at a particular price.

2. The quantity of goods and services that producers offer at each price is called __________.

3. Food is an example of a __________ consumer good.

4. Cars, TVs, microwave ovens and compact disc players are called __________ products.

5. In a market-oriented firm one of the functions of mar­keting department is to find out__________.

6. A __________ first produces a product and then tries to sell it in the hope that the consumer will buy it.

7. Market researchers try to build up a__________, i.e. the age, sex, occupation and location of its consumers.

8. Market, Research Departments develop __________ of consumer motivations and buying habits.

4* Find English equivalents for the following Russian f expressions and words.

1. потребности потребителя

2. спрос

3. предложение

4. местный рынок

5. международный рынок

6. ориентированный на рынок

7. ориентированный на продукцию

8. кампания по организации и стимулированию сбыта

9. покупательские привычки

10. прогноз

11. покупка в рассрочку

12. профиль потребителя

13. исследование потребителя

14. расширение границ рынка

15. покупка в кредит

Дата добавления: 2014-12-29