Ex.6. Match the nouns in the left hand column with the nouns in the right hand column

Ex.2. The following words can be used in more than one way. Underline the correct part of speech for each word as it is used in the text.

1.	demand	a) noun	b) verb
2.	approach	a) noun	b) verb
3.	place	a) noun	b) verb
4.	support	a) noun	b) verb
5.	charge	a) noun	b) verb
6.	view	a) noun	b) verb
7.	value	a) noun	b) verb
8.	name	a) noun	b) verb

Ex.3. Give the English for:

купівельний попит; досягати мети; стратегія маркетингу; брати до уваги різні фактори; формула маркетингу; підтримка; якість та надійність; обсяг продажу; сприяння у продажу (товару); пакування товару; реклама.

Ex.4. Match words from list A with words from list B that have a similar meaning:

A	B
involve appropriate achieve objective support enable provide price	cost supply empower assistance aim reach suitable include

Ex.5. Find suitable opposites to the following words:

to understand, appropriate, to fail, to provide, identical, inaccessible.

distribution     promotion     marketing

environment department strategy mix plan objectives channels costs company system network campaign

Ex.7. Replace each definition with a single word relating to marketing mix:

1. the item made for sale__________

2. how much it will cost__________

3. where it will be sold_________

4. what publicity it will get_________

Ex.8. The words in the box frequently occur after “marketing”.

Find combinations that mean:

1. the combination of factors that influence sales and can be controlled by a company. These include product, pricing, promotion and place;

2. a detailed report that shows how a company or a department will maintain and improve sales in a certain area;

3. the combination of factors that affect a company’s sales in a particular area or country. These factors include changes in government policy, in people’s levels of income, the development of new technology or transport systems and the activity of rival firms;

4. a detailed inspection of the strengths and weaknesses of the marketing activities of an organization;

5. a company’s approach to achieving its marketing objectives;

6. the business philosophy that involves the entire organization in the process of satisfying customers’ needs while achieving the organization’s goals;

7. the general and specific aims which a firm sets for itself in selling its products.

Ex.9. Look at the words in the box. Match them with the correct definition from the list below:

1. the desire of consumers to obtain goods and services;

2. an aim or target;

3. advertising or other activity intended to increase the sales of a product;

4. the movement of goods to places where they can be sold;

5. the actions of identifying, satisfying and increasing the buyer’s demand for a company’s products;

6. the amount of money for which something can be bought or sold;

7. to put a price on; to ask for payment from;

8. correct, suitable

9. the worth of something in terms of the money or goods for which it can be exchanged.

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