Lesson 1. Unit IV business and finance

Unit IV business and finance

Choose the word or word combination to match the definition.

1. An advertisement on radio or on television.

a) article

b) review

c) commercial

2. A phrase used in advertisements to attract attention to the product.

a) celebrity

b) slogan

c) proverb

3. The perception that the public has of a person or organization.

a) attitude

b) reputation

c) image

4. A company which sells goods or equipment to another company.

a) customer

b) supplier

c) retailer

5. The group of people that the company wants to buy the product.

a) target market

b) local market

c) competitive market

6. A customer of someone who provides a professional service.

a) buyer

b) client

c) seller

7. An organized movement for consumer protection.

a) consignment

b) consumption

c) consumerism

8. The study of what products and services customers might like to buy.

a) market penetration

b) market demand

c) market research

9. A group of consumers for whom a business has designed a product and marketing strategy.

a) supermarket

b) target market

c) financial market

10. The company that sells the largest amount of a specific commodity in a particular area.

a) market trend

b) market share

c) market leader

11. Items created to be used in everyday life.

a) durable goods

b) consumer goods

c) industrial goods

12. Goods that can be imported without customs duties.

a) perishable

b) luxury goods

c) duty-free goods

13. Something that earns a lot of money.

a) money broker

b) money spinner

c) money-maker

14. A product sold at a loss to encourage trade.

a) loss leader

b) moneylender

c) cash cow

15. The movement of goods to places where they can be sold.

a) marketing

b) promotion

c) distribution

16. The amount of money for which something can be bought or sold.

a) charge

b) value

c) price

17. An exhibition where companies in a particular industry display their products to potential buyers.

a) trade gap

b) trade fair

c) trade mark

18. The work of presenting a good image of an organization to the public.

a) public monopoly

b) public relations

c) public spending

19. The combination of factors that influence sales and can be controlled by a company, these include product, pricing, promotion and place.

a) marketing concept

b) marketing environment

c) marketing mix

20. Bringing in more money than is spent.

a) profitable

b) promotional

c) productive

Text: Costs. Assets and Liabilities

Grammar: Reported Questions, Orders, Requests

Terms to remember:

costs	™	витрати, видатки; вартість, собівартість
output	™	продукція; випуск, виготовлення; обсяг виробництва; продуктивність
fixed costs	™	основні витрати
variable costs	™	змінні витрати
direct costs	™	прямі витрати
indirect costs	™	непрямі, посередні витрати
overhead costs/overheads	™	накладні витрати
expenses/expenditure	™	витрати, видатки
assets and liabilities	™	активи та пасиви
fixed assets	™	неліквідні активи; основний капітал
current assets	™	поточні оборотні активи (кошти), оборотний капітал
receivables	™	рахунки дебіторів; дебітори, дебіторська заборгованість
deposit	™	депозит, вклад у банку
generate, (v)	™	створювати
long-term liabilities	™	довгострокові зобов’язання (пасиви)
current liabilities	™	короткострокові зобов’язання (пасиви)
be due for (v)	™	бути зобов’язаним; підлягати виплаті

Дата добавления: 2014-12-29