Ex.5. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian

Ex.3. Match words from list A with words from list B that have a similar meaning.

A	B
access benefit respond gather transmit e-commerce bricks-and-mortar	online trading broadcast collect traditional retailing answer gain enter

Ex.4. Find suitable opposites to the following words and phrases:

quickly, successful, advantage, attractive, “bricks and mortar” trade.

1. Recently there has been considerable expansion of … businesses which provide integrated media services through networks such as the Internet.

2. … has become a major online service; it reduces company costs.

3. The product has sold well considering it was not given much advance ….

4. Our … is used for delivering stock and bond information.

5. … represents 30 per cent of our total business.

6. The firm tried to avoid adverse … about its faulty products.

7. … is a traditional business that does not operate on the Internet.

8. … on the Web can be achieved by setting up a website and making it attractive to visitors.

9. A database of employees is maintained on your ….

10. He is the owner of a new … service, specialising in providing a variety of foodstuffs which can be ordered on the Internet.

11. Cybercash could provide an important stimulus to … sales.

	online (2); PC; marketing; online trading; corporate website; publicity (2); e-commerce; multi-media, bricks-and-mortar.

Ex.6. Fill in the missing prepositions:

Financial services companies are rushing to provide teenagers … easier ways … spending their savings online.

Teenagers are just the sort … people an Internet retailer wants to sell …, and the things they want to buy – games, CDs and clothing– are easily sold … the Web.

But paying online is a tricky business … consumers who are too young to own credit cards.

… most cases, parents pay … these purchases … credit cards, an arrangement that is often unsatisfactory … them and their children.

One way to help them convert notes and coins … cybercash is … prepaid cards such … Internet Cash … the US and Smart cards … the UK.

(with (2), of (2), to, on, for (3), in (3), into, through, as)

Exercises in Comprehension

Ex.1. Answer the following questions:

1. How can companies use their presence on the Web?

2. What do businesses use the e-mail for?

3. What may a corporate website be used for?

4. What is one of the advantages of the E-commerce?

5. What are bricks-and-mortar shops?

6. What does a company need to succeed in trade?

7. How can marketing be achieved on the Web?

8. What can companies use the Internet for?

9. What is a time-saving method of communication?

10. How can companies use the Web for recruitment purposes?

11. Why do large corporations place their annual reports on their websites?

12. Do you shop on the Internet? What are the advantages and disadvantages?

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