Exercise 2 a) Read the beginning of a presentation on the marketing plans for a new telecommunications system produced by Telco and answer the two questions

THE INTRODUCTION

In any presentation the beginning is crucial. Certainly some things are essential in an introduction and others are useful.

Good morning / afternoon ladies and gentlemen. I plan to say a few words about...I’m going to talk about... The subject of my talk is...The theme of my presentation is... I’d like to give you an overview of... I’ve divided my talk into (three) parts.First... Second...Third... In the first part...Then in the second part...Finally... My talk will take about ten minutes. The presentation will take about two hours... but there’ll be a twenty minute break in the middle. We’ll stop for lunch at 12 o’clock. Please interrupt if you have any questions. After my talk there’ll be time for a discussion and any questions.

a) Is it a good introduction?

b) Why? Why not?

Thank you for coming today. As you know, I want to talk about the marketing plans. Brand identity is a key issue and what it means is how we are seen by our customers and how our products are recognised and what our consumers think of us as a company. And 1 should also say, what they think of our products and the name... what Telco means for them. And advertising is part of it of course, though not something I am going to talk about now except to say that as for brand image, it’s important in that area too.

b) Read the introduction to a presentation about plans to develop a new production plant in Taiwan. Think about these points:

a) Is it a good introduction?

b) Why? Why not?

Okay, thanks. I’m here to talk about the design proposals for the production plant at Taipei. My talk will be in three parts followed by a 30-minute discussion. I’т going to start with the background to each proposal – something about our negotiations with the Taiwanese government – then in the second part I’ll go over the main characteristics of each proposal, Proposal One and Proposal Two. Then in the third part I’ll highlight some key considerations we have to bear in mind. Finally, I’ll end with an invitation to ask questions or make any comments you like. We’ll discuss matters arising from the talk... Okay? So to begin with, a few words on the history.

Exercise 3 Presenters use different techniques to get their audience’s attention at the start of a presentation. Match the techniques below to the examples.

a) tell a personal story c) ask a question

b) offer an amazing fact d) state a problem

1. I wonder if any of you here know the answer to the question: What’s the most popular holiday destination in Europe for people under the age of 25? 2. When I was on holiday a few years ago in Greece, the owner of a taverna told me that in 20 years’ time, the little village where he lived would be popular tourist resort. 3. Let me give you a statistic: 92% of Americans do not own a passport. Consider the opportunity this presents to the travel industry. 4. We’re facing a crisis with our market share. What are we going to do about it?

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