Exercise 4

Exercise 3. Match the word from the line with its definition.

Exercise 2. Say whether these sentences are true or false and explain why.

Exercise 1. Ask ten questions to the text.

1. Advertising is a free form of promotion of products.

2. Advertising is the most important factors in accelerating the distribution of products.

3. Advertising can turn a poor product or ser­vice into a good one.

4. Advertising can persuade people that the poor product is good.

5. According to the author of the text, one of the main objectives of advertis­ing is to deceive people.

6. Nowadays most companies don’t have brand managers.

7. In the USA it’s easy to find a good college to get an advertising education.

8. There are more then 100 colleges and universities in the USA that have effective courses in advertising education.

9. Copywriting doesn’t require creative writing skills.

10. More than 20 % of the U.S. population work in advertising.

11. Their number of people working in advertising is decreasing rapidly.

12. Opportunities for rapid advance­ment are generally smaller in advertising than in other industries.

13. For women, opportunities in adver­tising are not greater than in other business enterprises.

Indi­vidual, great, significant, effective, rapid, creative, free-market, special,.

1. an economic system in which prices are not controlled by the government

2. successful, and working in the way that was intended

3. having an important effect or influence

4. happening or done very quickly and in a very short time

5. very large in amount or degree

6. not ordinary or usual, but different in some way and often better or more important

7. involving the use of imagination to produce new ideas or things

8. considered separately from other people or things in the same group

A. The word “poor” has a lot of meanings. Match the sentences and the explanations.

1. having very little money and not many possessions

2. not as good as it could be or should be

3. not made of good materials

4. used to show sympathy for someone because they are so unlucky, unhappy etc. (spoken)

5. not good at doing something

6. someone whose health is poor

7. lacking something that is needed

8. the act of finishing a race, competition etc a long way behind the person ahead of you

9. used to say that someone is like a very famous performer, writer etc but is not as good as they are

10. used to say that something can be used for the same purpose as something else, and is much cheaper

a. Her hearing is poor, so speak fairly loudly.

b. Many of the families are desperately poor.

c. Her family were so poor they couldn't afford to buy her new clothes.

d. The jacket was of very poor quality.

e. You poor thing, you've had a hard time of it, haven't you?

f. He's poor at sports.

g. The soil in this area is very poor.

h. My parents are both in rather poor health.

i. The country is poor in natural resources.

j. Poor kid, he's had a rough day.

k. Herring is the poor man's salmon.

l. McLean won easily, and Benson was a poor second.

m. The Socialists came a poor second with 26.5% of the vote.

n. He was the poor man's Elvis Presley.

o. The builders did a really poor job of fixing our roof.

B. In what meaning is “poor” used in the text?

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