Venture

Risk

Originate

Create

Imagine

Invent

Innovate

a) We must constantly adapt and _____ to ensure success in a growing market.

b) Their _____ use of existing technology provided for substantial economy.

a) A creative business person has the ability to _____ and develop original ideas.

b) He is one of the most _____ of modern business leaders.

a) It’ the most _____ solution to a long-standing problem.

b) It was hard to _____ how the system could be improved or made more convenient.

a) Municipal administration drew up a plan to _____ new jobs in the area.

b) The company’s _____ team is its major asset.

a) This work is the product of a highly _____ mind.

b) The business _____ as a shoe shop, but now offers a full range of clothing.

a) Many analysts believe the shares are still a _____ investment.

b) He would not _____ his reputation if he did not think he could get the deal.

a) The directors of the company refused to undertake such a risky _____.

b) If you describe someone as _____, you mean that they are willing to take risks and try out new things.

Task 11. a) Study the following words.

  · Creative [kri`eıtıv] – involving the use of skill and the imagination to produce something new or a work of art; having or showing an ability to do this; · artistic [α:`tıstık] / [α:r`tıstık] – showing a natural skill in or enjoyment of art, especially being able to paint or draw well; done with skill and imagination; · innovative [`ınə u veıtıv] / [`ınəveıtıv] – (approving) introducing or using new ideas or ways of doing something; · original [ə`rıG^ən ə l] – (usually approving) having or showing new, different and interesting ideas; · imaginative [ı`mæGınətıv] / [ı`mæG ə nətıv] – (usually approving) having or showing new, different and interesting ideas; · ingenious [ın`Gi:niəs] – (often approving) having or showing new, different and interesting ideas; good at inventing things; · inventive [ın`ventıv] – (often approving) having or showing new, different and interesting ideas; good at inventing things. Innovative is often used in practical and business contexts and is as much about using new ideas as having them.   Original, imaginative and inventive are often used in more artistic contexts.   Original / imaginative ideas are interesting whether they work in practice or not.   Things that are ingenious are clever and must work, or they are not ingenious; however, they may not be as big or important as things that are innovative or original.

b) Translate into English.

1. Винахідливий;

2. творчий, креативний;

3. артистичний; художній, мистецький;

4. винахідливий; майстерний; дотепний;

5. новаторський, передовий, раціоналізаторський, інноваційний;

6. наділений багатою уявою; образний, багатий на поетичні образи;

7. самобутній, своєрідний; справжній; оригінальний; новий, свіжий.

Task 12. Translate into Ukrainian paying attention to the words in italics.

1. She has considerable artistic ability. 2. You don’t need to be very artistic to produce great designs. 3. He comes from a very artistic family. 4. Painting is a creative process. 5. The creative use of tax and incentives (стимули; засоби заохочення) let municipal authorities achieve economic goals. 6. He was a creative genius. 7. We offer people the opportunity to be creative. 8. She’s very creative – she writes poetry and paints. 9. Their success is due to innovative use of existing technology. 10. These designs are full of innovative ideas. 11. He produced stylistically innovative works. 12. How innovative is British industry? 13. The film is challenging and highly original. 14. They presented a highly original design. 15. You must take an imaginative and aggressive approach to management. 16. They suggested some very imaginative ways of reducing costs. 17. He was more imaginative than most other employees. 18. The idea was an ingenious one. 19. They thought of an ingenious plan for making lots of money. 20. The researchers conducted an ingenious experiment. 21. She’s very ingenious when it comes to finding excuses. 22. This is a courageous [kə`reıGəs] and inventive piece of film-making. 23. Does inventive activity need legal [`li:g^əl] regulation? 24. He is an inventive soul. 25. We need a clever and inventive designer.

Task 13. Practice reading the following words.

1. to accept [ək`sept] 2. to allow [ə`lau] 3. although [O: l `ðəu] / [O:l`ðou] 4. aptitude [`æptıtju:d] / [`æptıtu:d] 5. behaviour [bı`heıvjə] 6. career[kə`rıə] / [kə`rı^ər] 7. characteristics [ֽkærəktə`rıstıks] 8. considered [kən`sıdəd] / [kən`sıd^ərd] 9. earning [`ə:nıŋ] 10. efficient [ı`fı∫^ənt] 11. engine [`enGın] 12. enthusiastic [ınֽθju:zi`æstık] / [ınֽθu:zi`æstık] 13. essence [`es^ən^ts] 14. to exhibit [ıg`zıbıt] 15. extreme [ık`stri:m]

16. to guarantee [ֽgær ə n`ti:] 17. inspiration [ֽınspə`reı∫^ən] 18. to originate [ə`rıGəneıt] 19. overconfidence [ֽəuvə`kOnfıdən^ts] 20. overgeneralization [ֽəuvəֽGen^ər ə laı`zeı∫^ən] 21. to pioneer [ֽpa ı ə`nıə] / [ֽpa ı ə`nı^ər] 22. possessing [pə`zesıŋ] 23. security [sı`kjuərəti] / [sı`kjurəti] 24. simultaneously [ֽsım^əl`teıniəsli] 25. solo [`səuləu] / [`soulou] 26. specific [spə`sıfık] 27. substantially [səb`stæn^t∫əli] 28. successful [sək`sesf^əl] 29. uncertain [An`sə:t^ən] 30. vision [`vıჳən]

Task 14. Read the text.

Дата добавления: 2014-11-29