Lesson 4. Task 1.Think and answer

Task 1. Think and answer.

1. What general term(s) can denote all the people working for the same company?

2. What terms can be used for people working in the same organization with you?

3. How can we call employees of another organization doing the same job and holding the same position as you?

4. What terms are most appropriate for denoting people / companies that provide the same goods and / or services as you and try to expand their share in the same target market?

Task 2. a) Reveal the meaning of the words and word combinations in bold in the following example sentences.

  People in the same organization · If I’m not here, one of my colleagues will be able to help you. · (especially AmE) Most of my co-workers are older than me. People in the same job but in a different organization · She immediately informed her counterpart in the US. · (used especially in newspapers) the director of BMW and his opposite number at Volvo   People that you are competing with · We’re constantly developing new products to stay ahead of the competition. · They are concerned about competitors stealing their ideas. · Our biggest rivals are the budget airlines. · If we lose the case, we have to pay the other side’s legal fees.

b) Study the following definitions.

1. colleague[`kOli:g]; AmE [`kα:li:g]	– a person who works at the same place as you, especially in a profession or a business: She is a colleague of mine from the office. I got an email from one of my colleagues. John is swapping ideas with colleagues. He is my former / junior / new / senior colleague.
2. co-worker(AmE spelling coworker)	– a person that sb works with, doing the same kind of job: 95% of our employees know their co-workers on a first-name basis.
3. counterpart[`kauntəpα:t]; AmE [`kauntərpα:rt]	– a person or thing has a similar position or function in a different country or organization: Our engineering teams called their counterparts at IBM to help resolve the problem.
4. opposite number	– a person who does the same job as you in another organization: The CEO received an angry letter from his opposite number at a rival company.
5. the competition [ֽkOmpə`ti∫n] AmE [ֽkα:mpə`ti∫n]	– the people who are competing against sb: We’ll be able to access the competition at the conference. They are working on a strategy to beat the competition. He has always been able to beat / keep ahead of / out-think the competition.
6. competitor[ֽkOm`pətitə(r)]	– a business, person, product, etc. that competes against others: We need to win market share from our competitors. The web authoring software promises to be a strong competitor to the market leaders. They are our biggest / largest / main / major / nearest competitor. Having a fierce / strong / tough competitor makes you stronger.
7. rival[`raivl]	– a person, company, or thing that competes with another: We fought off competition from dozens of rivals to win the contract. This new magazine is widely seen as a rival to the major news weekly. The two men are now rivals for a top job in broadcasting. The company beat its bigger / larger / smaller rival. They are our closest / main / nearest rivals.

c) Think and answer.

1. Is it crucial for an employee to know his / her co-workers on a first-name basis? Give your reasons.

2. Why are junior colleagues often mistreated by their senior co-workers?

3. Is your counterpart / opposite number always your rival?

4. Is it affordable to call your counterparts in another organization to help resolve your problem(s)?

5. Who are your major competitors?

6. Does having a fierce competitor make you stronger?

7. Why do former colleagues sometimes become your toughest competitors?

8. Have you always been ahead of the competition? What are some effective strategies for beating your competition?

Task 3. Study the usage of the word STAFF.

  In BrE staff can be singular or plural: · (singular) a staff of ten (= a group of ten people); · (plural) I have ten staff working for me.   If it is the subject of a verb, this verb is plural: The staff in this shop are very helpful.   In AmE staff can only be singular: a staff of ten (but not ten staff): The staff of this store is very helpful.   The plural form staffs is less frequent but is used in both BrE and AmE to refer to more than group of people: Companies have increased their sales staffs.

Task 4. a) The words below frequently occur in front of “STAFF”.

b) Which of the above word-combinations can be translated as:

· медперсонал;

· команда тренерів;

· адміністративний персонал;

· службовці (працівники) офісу;

· (не всі) основні співробітники;

· співробітники редакції; редакція; редакційна колегія;

· технічний персонал, який виконує спеціальні завдання;

· учителі; штат викладачів; професорсько-викладацький склад?

Task 5. Practice reading the following words.

1. administrative [əd`mınıstrətıv] / [əd`mınəstreıtıv] 2. anachronism[ə`nækrəֽnız ə m] 3. analysis[ə`næləsıs] 4. appraisal[ə`preız^əl] 5. compete[kəm`pi:t] 6. consensus[kən`sen^tsəs] 7. considered[kən`sıdəd] / [kən`sıd^ərd] 8. debate[dı`beıt] 9. deprecate[`deprəkeıt] 10. derive[dı`raıv] 11. emphasize[`em^pfəsaız] 12. employee[ım`plOıi:] / [ֽemplOı`i:] 13. ensure[ın`∫O:] / [ın`∫u^ər] 14. expansion[ık`spæn^t∫^ən] 15. experience[ık`spıəriən^ts] / [ık`spıriən^ts] 16. extremely[ık`stri:mli] 17. financial[faı`næn^t∫^əl] 18. freelance [`fri:lα:n^ts] / [`fri:læn^ts] 19. function[`fAŋ k ∫ən]

20. increasing [ın`kri:sıŋ] 21. industrial[ın`dAstriəl] 22. legal[`li:g^əl] 23. lives[laıvz] 24. major[`meıGə] / [`meıG^ər] 25. maximize[`mæksımaız] 26. minimize[`mınımaız] 27. mirror[`mırə] / [`mır^ər] 28. objective[əb`Gəktıv] 29. performance[pə`fO:mən^ts] / [p^ər`fO:rmən^ts] 30. personnel[ֽpə:sə`nel] 31. recruitment[rı`kru:tmənt] 32. resource[rı`zO:s] 50% / [rı`sO:s] 45% / [`rısO:rs] 5% 33. social[`səu∫^əl] / [`sou∫^əl] 34. usage[`ju:sıG] 35. useless[`ju:sləs] 36. versus[`və:səs] 37. view[vju:] 38. within[wıð`ın]

Task 6. Read the text.

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