Exercises. Grammar: Present Perfect Continuous

UNIT 5

Grammar: Present Perfect Continuous

Reading: E-commerce

Many companies are beginning to use the Internet for commerce. The mass media have been noting recently that e-commerce hasn’t met their financial expectations and many Internet start-ups have gone bankrupt. In reality many busnesses have set up electronic commerce sites. Successful technology companies have been creating online shopping sites for business-to-business and business-to- consumer transaction s. The examples of the companies that have successfully been using the Internet to sell their products are Dell and Cisco. Dell is generating more than seven million dollars a day in web sales, while Cisco exceeded one billion dollars in annual sales over the web in 1998. In e-commerce small companies can compete with big companies. In fact the Internet is very attractive to small companies for several reasons:

- it makes the size of a company irrelevant. Large and small companies have the same access to customers and can create the same kind of Internet presence;

- it makes the location of a company irrelevant. Customers from anywhere can easily use your company’s site;

- it increases feedback. If for example your company sells printing equipment you can go to a printing discussion group and see what subjects are of interest to people, what they are saying about you or your competitors’ products.

For Avtotravel, a small company in a car business, the Internet has a lot of advantage s. Usually a customer visits the Volkswagen site to find information on the Passat, the Toyota site to learn about the Camry and the Ford site to investigate the Taurus. He can also visit the Avtotravel site to get information concerning its products and prices. The Internet provides him with an easy way to shop for different products so he compares features, functionality and prices online.

The Avtotravel company has not only been dealing in cars, it has also been offering the cars to rent. The company has understood that e-commerce is not a marketing tool; it’s a new business channel. Avtotravel has integrated e-commerce into its overall marketing and sales strategy. It helps the company to maximize the benefits of online purchasing.

Avtotravel has been successful in driving customers to the site through web advertising. Banners are a very popular form of web advertising. The general rule for advertising is that a site needs over three million visitors a day.

Ex.1. Answer the following questions using the text

1. Why are many companies beginning to use the Internet?

2. How is the information from the media different from what is happening in reality?

3. What two types of on-line shopping have companies been creating?

4. Why is the Internet attractive to small companies?

5. What kind of business has Avtotravel been in?

6. Нow does the Net help Avtotravel to increase sales?

7. What method of advertising has Avtotravel been using successfully?

8. How many visitors to a site a day bring a company profit?

9. What is the role of e-commerce for Avtotravel?

10. What net-companies do you know? What makes them successful?

11. Have you ever used the Internet for shopping?

Дата добавления: 2014-12-27