MARKETING. Read what famous people said about competition

Read what famous people said about competition. Discuss the extent to which you agree or disagree with the opinion stated below. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expresions from the Useful language box to develop your idea and express your opinion.

Match the expression in the left column with synonymous expression in the right one and complete the Useful Language box with these expressions accordingly.

1. In conclusion a. I believe that

2. On the other hand b. More than that

3. I might as well add that с I agree

4. My point is that d. To sum up

5. That's true e. I don't agree

6. Quite the contrary f. while I accept that

16 Read what famous people said about market. Discuss the position of the authors. Support your point of view with reasons and examples from your reading, your observa­tions or your own experience. Use the expressions from the Useful Language box to develop your idea and express your opinion.

1. Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change.

An Wang (1920-1989), Chinese American physicist

2. The only reason to invest in the market is because you think you know something others don't.

R. Foster Winans, American businessman

3. Advice is the only commodity on the market where the supply always exceeds the demand.

Thomas J. Peters (1942-), American management consultant

4. Supply always comes on the heels of demand.

Robert Collier, American writer, publisher

5. Always think of your customers as suppliers first. Work closely with them, so they can supply you with the infor­mation you need to supply them with the right products and services.

Susan Marthaller

1. Success by the laws of competition signifies a victory over others by obtaining the direction and profits of their work. This is the real source of all great riches.

John Ruskin (1819-1900), British critic, social theorist

2. Competition is the keen cutting edge of business, always shaving away at costs.

Henry. Ford (1863-1947), American industrialist, founder of Ford Motor Company

3. There are two kinds of people: Those who do the work and those who take the credit. Try to be in the first group because there is less competition there.

Indira Gandhi (1917-1984), Indian Prime Minister

4. Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.

Mario Puzo (1920-), American novelist

5. The price which society pays for the law of competition is great; but the advantages of this law are also greater still than its cost — for it is to this law that we owe our wonderful material development, and while the law may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.

Andrew Carnegie (1835-1919), American industrialist

Chapter FOUR

Unit 1. READING AND TRANSLATION PRACTICE

Дата добавления: 2014-12-29