Business plan checklist

1. Details of the business.

Name of business

Type of business (limited company, partnership, etc.)

2. Personal details.

Relevant work experience.

3. Personnel.

Number of people/ job function.

4. Product/ service.

Description.

5. Market.

Describe your market.

Who are your customers?

Is your market growing, static or in decline?

Who are the main competitors?

What are the advantages of your product or service over the

competition?

6. Marketing.

What sort of marketing or advertising do you intend to do?

7. Premises/machinery/vehicles.

Where do you intend to locate your business?

What sort and size of premises would you need?

What machinery/vehicles do you require?

8. Objectives.

What objectives do you have for the business?

B. Which sections of the checklist are not covered? Propose your variants to complete the checklist.

Assignment 11. Read Text I referring to ‘Business Plan’ from the Supplement. Then match the terms with definitions.

Business Plan	A business plan having changes in perception and branding as its primary goals.
Marketing Plan	A business plan that identifies and target internal goals, but provides only general guidance on how they will be reached.
Strategic Plan	A formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching the goals.

Assignment 12. Logically organize the paragraphs to make up a text. Entitle it and translate.

1. For example, a business plan for a non-profit entity might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay a loan.

2. Preparing a business plan draws on a wide range of knowledge from many different business disciplines: finance, human resource management, intellectual property management, supply chain management, operations management, and marketing, among others. It can be helpful to view the business plan as a collection of sub-plans, one for each of the main business disciplines.

3. “… a good business plan can help to make a good business credible, understandable, and attractive to someone who is not familiar with the business. Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure”.

4. Business plans are decision-making tools. There is no fixed content for a business plan. Rather the content and format of the business plan is determined by the goals and audience. A business plan should contain whatever information is needed to decide whether or not to pursue a goal.

Assignment 13. Translate into English.

1. Для того, щоб розпочати бізнесову діяльність, необхідно скласти бізнес план. 2.Ретельно продуманий бізнес план деталізує всі значні аспекти майбутньої бізнесової діяльності. 3. Зазвичай, бізнес план охоплює період від одного до п’яти років. 4. Майбутній власник повинен обміркувати зміст і формат бізнес плану. 5. Підготовка бізнес плану потребує знань з багатьох дисциплін, пов’язаних з бізнесом.

Grammar: Three-part phrasal verbs.

Інколи після фразових дієслів вживається додаток з прийменником і таким чином утворюється трикомпонентне фразове дієслово – three-part phrasal verb (v + adv + prep), наприклад:

If everything is clear, we shall move on (= proceed, two = part phrasal verb).

If everything is clear, we shall move on to the next item on the agenda (= take the next step, advance, three-part phrasal verb).

Ось перелік часто вживаних трикомпонентних фразових дієслів.

bring forward to (= reschedule, advance, move to an earlier time)

catch up with (= get closer to, become equal, reach the same place as)

cut back/down on (= reduce)

drop in on (= make a short, informal visit, call)

get down to (= begin, start)

get on with (= have a friendly relationship)

get on with (= get to work, continue after stopping)

get through to (= contact someone by telephone)

keep up with (= know about all the changes, be well-informed)

make up for (= compensate)

move on to (= take the next step, advance, change to a new subject)

put back to (= postpone, delay)

put off until (= move to a later time, delay)

put through to (= connect someone by telephone)

put up with (= tolerate, endure)

run out of (= end, finish)

Assignment 14. Complete the sentences with three-part phrasal verbs that have the same meaning as the words in brackets.

1. I’m sorry. I’m very busy this morning. Can we (postpone our meeting) say, next Monday? 2. It is very important for a manufacturing company to (be well-informed) the latest developments in their industry. 3. Let’s (make a short, informal visit) my office – I’ve forgotten to take home some files. 4. Can you (connect me by telephone) Purchasing department – I think we need to order a new PC. 5. Our new sales agent (has a friendly relation) our customers very well. 6. As we have already discussed the financial details of this new project, let’s (advance) production stage. 7. If you are going to save some money, (reduce) your traveling expenses. 8. This loan (will compensate) his expenses on buying new equipment.

Assignment 15. Choose one word from A and one from B to complete the sentences.

A: back, out, up, on, through, on, up

B: of, with, to, of, on, with, to

1. The production process will stop if we run...... raw materials. 2. We can increase our profits if we move...... another location. 3. I asked my secretary to put me...... advertising agency. 4. They won’t catch...... their competitors unless they improve after-sales services. 5. A well-thought-out business plan helps to get...... prospective investors. 6. Generally a business plan is made...... several essential parts, financial projecting being one of the most important. 7. To make our business more efficient we had to cut...... the number of employees.

* Деякі трикомпонентні фразові дієслова вживаються як єдине ціле.

Ось перелік найбільш вживаних фразових дієслів цього типу:

face up to (= confront)

fit in with (= agree or be in concordance with something)

get back to (= return to a place, topic, activity)

get back to (= give somebody an answer, especially by letter, e-mail, or telephone)

look out for (= keep watch for somebody or something)

look forward to (= await eagerly)

put up with (= tolerate, endure)

make away with (= steal)

Assignment 16. Match the beginning of the sentences with their endings.

1. Their accountant made away …	a. … for the delegation- they must have arrived already.
2. He couldn’t put up …	b. … with their business projections.
3. Periodic reviews help the owners to fit in …	c. … to them as soon as possible
4. This company’s market position is so stable that they can face up …	d. … with the idea of losing his business.
5. She promised to get back …	e. … with her very well.
6. Our personnel director is such a cheerful woman that everybody gets on …	f. … with the company money.
7. Please, look out …	g. … to any competition.

* Найбільш вживаними компонентами фразових дієслів є наступні прислівники: about, across, ahead, along, (a)round, aside, away, back, by, down, forward, in, off, on, out, past, through, up. Деякі з них можуть вживатись як прийменники, порівняйте:

Please, switch the light off (adv, phrasal verb ‘switch off’).

He jumped off the roof (prep).

Часто значення фразового дієслова пов’язане зі значенням прислівника, з яким воно вживається.

Assignment 17. A. Study the meanings of ‘back’ in phrasal verbs; B. Match the meaning with the sentences below.

A. Back

a. at, to, or toward the rear;

b. to or toward a former position;

c. into or toward a previous condition;

d. in concealment;

e. in return.

B. 1. He denied that he had held back this confidential information. 2. She promised to pay back the money in a week. 3. “ Move back ”, cried the police officer. 4. He took back his promise. 5. After reaching their peak in August, the sales fell back to previous levels in the autumn.

Assignment 18. Check the meaning of the following ‘down’ phrasal verbs in the dictionary. Write a sentence for each phrasal verb.

To break down, to cool down, to close down, to turn down, to write down

Assignment 19. Use phrasal verbs to translate the sentences.

1. З’єднайте мене з центральним офісом, будь ласка. 2. Незабаром у нас закінчиться пальне. 3. Він наказав відкласти зустріч до наступного тижня. 4. Коли будеш тут знову, зазирни до нас. 5. В цій кризовій ситуації нам доводиться урізати витрати на рекламу. 6. Я з нетерпінням чекав нашої наступної зустрічі. 7. Він запропонував перейти до обговорення фінансових питань. 8. Вона порадила нам слідкувати за ситуацією на ринку.

Дата добавления: 2014-11-29