Pre-reading activity. Unit 1. Management and managers

UNIT 1. MANAGEMENT AND MANAGERS

INTRODUCTION

CONTENTS

INTRODUCTION ………………………………………………………………… 4

UNIT 1. MANAGEMENT AND MANAGERS ………………………………… 5

UNIT 2. COMPANIES AND CUSTOMERS ………………………………… 16

UNIT 3. MARKETING. THE MARKETING MIX ………………………… 28

UNIT 4. ADVERTISING ……………………………………………………… 38

UNIT 5. COMPUTERS ……………………………………………………….. 46

UNIT 6. THE INTERNET, THE WEB AND GLOBAL ELECTRONIC COMMERCE ……………………………………………………… 55

REFERENCES ………………………………………………………………… 64

These educational materials are designed for the ESP students of the 1st year of studies of the speciality “Logistics” to develop their knowledge and skills in English according to their profession. The collected texts are intended both for practical classes and self-study of full-time students.

This manual is based on the authentic texts concerning general management issues from different sources. It contains key vocabulary, texts for reading and translation, tasks on reading comprehension, vocabulary tasks. The manual consists of 6 units.

Each unit contains:

· key vocabulary;

· pre-reading activity;

· an authentic text for reading and translation;

· comprehension exercises;

· exercises for memorization and mastering key vocabulary;

· word families;

· additional texts for reading and discussion.

KEYWORDS: management, manager; employee, employer; corporation; business; not-for-profit, team; supervise; coordinate; overcome; accomplish; ensure; perform, performance; top-level manager; first-line manager, subordinate, service; customer, goal; issue.

1. Who do you think the people on the photograph? What sort of job do they do?

2. Which of these best describes the relationship between these two people?

- equals

- manager and employee

- manager and worker

3. What qualities are necessary in your opinion for managers?

Дата добавления: 2014-12-07