Ex.6. Fill in suitable nouns to form two-word expressions. Translate these expressions into Ukrainian

Ex.2. The following words can be used in more than one way. Underline the correct part of speech for each word as it is used in the text.

1.	market	a) noun	b) verb
2.	aim	a) noun	b) verb
3.	share	a) noun	b) verb
4.	desire	a) noun	b) verb
5.	produce	a) noun	b) verb
6.	research	a) noun	b) verb
7.	segment	a) noun	b) verb
8.	need	a) noun	b) verb

Ex.3. Give the English for:

товарний ринок, цільовий ринок, група споживачів, фінансовий ринок, частка ринку, сегмент ринку, прибуток, ринкова ніша, ринковий підхід, створювати продукт, ринкова орієнтація.

Ex. 4. Match words from list A with words from list B that have a similar meaning:

A	B
share respond market-driven income desire indication housewife aim product	output target homemaker sign reply wish earnings market-led segment

Ex.5. Find suitable opposites to the following words:

failure, part, whole, slow, general.

1. ________ orientation

2. ________ share

3. target _________

4. ________ segment

5. commodity _______

6. _________ niche

7. free ____________

8. ________ economy

9. ________ price

10. ________ reform

Ex.7. Match the word combinations in the left hand column with the verbs in the right hand column and translate them into Ukrainian:

market leader   market price   market research   market share

increase lose carry out do charge pay become remain

Ex.8. The words in the box frequently occur after “market”.

Find combinations that mean:

1. the company that sells the largest amount of a specific commodity in a particular area; the brand or make of goods that sells the most;

2. the price of a raw material, product, service, etc. that is charged in a free or competitive market;

3. study carried out by a company before launching a new product, into the needs, lifestyles, incomes, etc. of potential buyers;

4. the percentage of the total sales of a certain product in a particular area or country obtained by one company;

5. that part of a market which consists of consumers with similar characteristics;

6. a pattern or change in buying and selling activities;

7. the act of obtaining a larger market share by increasing advertising, promotion, etc.

8. an economic system in which individuals and firms are free to enter and leave markets at will;

9. changes a government makes to an economy, so that it becomes more like a market economy;

10. the way a market economy makes sellers produce what people want, at prices they are willing to pay.

Ex.9. The following diagram shows some very commonly used verbs with "a market". Study the diagram, consult your dictionary and translate these phrases into Ukrainian.

Ex.10. Look at the words and phrases in the box. Match the words with the correct definition from the list below:

1. a group of consumers for whom a business has designed a product and marketing strategy;

2. the bond markets, stock markets, etc. that accept money and turn it into equity instruments;

3. a course of action, a way of handling a situation;

4. to have the most important place or great influence; to have or use power or command over;

5. a company that produces goods that it knows will sell because buyers have said that they need them;

6. a large sell-service store offering food and general household items.

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