The quality and competitiveness of products.

. In the conditions of market relations the relevance of quality management due to the need of production, having high competitiveness. High quality products is the most important factor that determines the competitiveness of products. The product quality assurance - planned and systematically carried out by the producers of action that creates the confidence that product quality will meet the requirements. A high level of quality of products and services increases the demand for products and increase the amount of profits not only through sales but also due to the higher prices. Quality requirements of products are formed by consumers (clients), designers, manufacturers, and governmental bodies (the priority belongs to the consumer) and secured in the relevant normative-technical documents and contracts.Competitiveness is determined by a complex of consumer (qualitative and quantitative) characteristics to meet particular market conditions. Competitive products can be easily and quickly implemented on the market for the least expensive distribution channels. In fact, the product is tested for satisfaction of public needs. They are dictated by the tastes and preferences of a certain group of customers (market segment), so the notion of competitiveness is always concrete. Commercial sales of goods is only possible in a given market under certain conditions of competition.Each customer buys the product that best satisfies his personal needs. In General, buyers purchase the product that more fully meets the public's needs in comparison with others. Therefore, the degree of satisfaction of the buyer of the goods is also the sum of opinions of individual customers and formed in anticipation of its appearance on the market, at any stage of the product life cycle until disposal. At this time and there was intense competition for the consumer.Competitiveness depends on the degree of satisfaction of buyer goods.Competitiveness of goods is determined by (unlike quality) only the set of properties that are of great interest to a certain group of buyers and ensures to meet this need. Other characteristics and properties of the product are not taken into account. A product with higher quality may be less competitive if its cost is increased significantly by adding new product properties that are not requested by the consumer group for which it is intended. In addition, the same product can be competitive in the domestic market and not competitive in the external and Vice versa.

Дата добавления: 2017-02-01