Warm Up. Lesson 1. Advertisement Ideas

Lesson 1. Advertisement Ideas

Unit IX.ADVERTISING

Speaking

III. Use the expressions from 1 to make your own words and phrases

Reading Comprehension

I. Find the equivalents of the following words and phrases in the text:

процесс переговоров, стороны, задачи и цели, межличностный процесс, ситуация переговоров, подразумевать конфликт, конфронтационный, найти решение, установить тон взаимодействия, соревнование, в котором надо победить, эмоциональный, враждебный, дух сотрудничества, сохранить контроль, значительное разногласие, обвинять, трудности, агрессивная ситуация.

II. Classify these expressions according to two groups:

a) actions and stages of the process

b) negotiators’ behaviour

Together with your partner, make up a dialogue. One of you is going to negotiate on one important issue and doesn’t know how to behave. The other one gives him / her some advise. Present your dialogue to the class.

Learn about the different forms of advertising and the choice of the way to advertise goods and services.

I. Identify the following pictures. What’s the difference between them? Interpret them.

1. What are brand names?

2. What of them show the product?

3. What of them are just symbols?

4. What can you say about the use of colour / slogans / initials?

5. What messages do the symbols transmit?

Language items that can be used: background, between, below, while, neither...nor, both, unlike …

Дата добавления: 2014-12-27