Creative Task

Now listen again to each of the commercials in turn as many times as necessary to answer the following questions.

Listening

II. With your partner, make a short dialogue about advertising. Discuss several points from above. Try to sound persuasive.

Listen once to the three radio commercials, which come from music-based radio stations in London. What are the products and services being advertised?

Commersial 1

- Which three aspects of the service are emphasized?

- What, according to the ad, will be the effect of the first two of the on the customer?

- Why do you think these three aspects were chosen, and why does the ad use these particular verbs?

- What is the short last sentence of the ad?

- What else does the ad use apart from words?

Commersial 2

- What is the “horror story” here and why?

- Unusually, the listener isn’t expected to understand everything that is said in this ad. Why not?

- The ad mentions “ home entertainment systems ”. What other terms does it use instead of the more common stereo, radio, television and DVD?

- Do you find this ad amusing?

Commersial 3

- How does the ad give an Italian “flavour”? Can you think of any other way in which this could have been done?

- Which of these three ads do you prefer and why?

In small groups, write a script for a 20-second commercial to be played on a popular radio station, advertising either a well-known product some form of travel to your country. Remember that you have to persuade and inform, and are not supposed to say anything misleading or untruthful. You are free to invent the name of the company, the details of its service etc. You may use music or just indicate what is used besides a voice / voices.

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