Discussion. II. Translate the terms you got in I

II. Translate the terms you got in I. Use them in the sentences of your own.

I. Find in the text the terms that mean the following

Reading Comprehension.

• free advertising when satisfied customers recommend products to their friends
• advertising that mentions the company’s name but not a specific product
• companies that handle advertising for clients
• a contract with a company to produce its advertising
• the amount of money the company plans to spend in developing its advertising and buying media time or space
• the statement of objectives of an advertising campaign that a client works out with an advertising agency
• the advertising of a particular product or service during a particular period of time.
• a defined set of customers whose needs a company plans to satisfy
• the people who choose where to advertise in order to reach the right customers
• the fact that a certain amount of advertising is necessary to attract a prospective customers’ attention
• choosing to spend the same amount on advertising as one’s competitors
• advertising during periods or seasons when sales are normally relatively poor

I. Which of the following claims do you agree with? Give your reasons.

1. Advertising is essential for business, especially for launching new consumer products.
2. A large reduction of advertising will decrease sales.
3. Advertising often persuades people to by the things they don’t need.
4. Advertising often persuades people to by the things they don’t want.
5. Advertising lowers the public’s taste.
6. Advertising raises prices.
7. Advertising does not present a true picture of products.
8. Advertising has a bad influence on children.

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