III. Role play

II. Define unfamiliar terms or concepts.

I. Analyze the advertisement in small groups or as a whole class, using the following questions.

Choose any advertisement from a newspaper or a magazine. Prepare a written report on your assigned ad by answering these questions about it.

Case Study

Lesson 5. Analyzing Advertisement

• How does the advertisement attempt to get your attention?

• What is it an advertisement for?

• Who is the target audience for this product?

• List the information the advertisement provides about the product.

• How does the advertisement try to convince you to buy this product?

• How is the name of the product significant?

• What images has the advertiser chosen to use? Why?

• What information do you think has been left out of this advertisement? Why?

• Rate this advertisement on its effectiveness – does it catch and keep your attention? If you were in the market for this type of product, would you purchase a product from this company? Why or why not?

• What would you change about the ad?

Imagine you are purchasing a similar product and make a list of advantages and disadvantages you see in purchasing the item from this company. Before making a decision, what additional information would you need? Why is that information not included in the advertisement?

IV. Follow-up Activity 1: Working alone or in small groups, did you choose and cut out magazine and phone book ads that you find eye-catching or appealing. What elements of the ad you think are most effective.

V. Follow-up Activity 2: Working alone or in small groups design a full-page advertisement for this product that would incorporate some of the elements the class identified in the previous exercise. You should choose a target audience, name some of the advantages of the product, and specify how it would make life easier or more comfortable for their target audience.

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