Foreign experience of place promotion

INSTITUTIONALIZATION OF MODERN SOCIETY VALUES IN ORGANIZATIONAL CULTURE OF BUSINES

Groshev

THE DYNAMICS OF MORAL AND ETHICAL ASPECTS OF HUMAN CAPITAL AS A REFLECTION OF ECONOMIC AGENT LIFE CYCLE AND A FACTOR OF THE ECONOMY CYCLICAL DEVELOPMENT

On the basis of institutional approach the causes of social and economic dynamics are analyzed in the article. Accumulation of negative moral and ethical capital of economic agents inherent in market economy is considered to be the most important cause of economic crises, which leads to imbalances of supply and demand. Long wave cycle is substantiated as a transformation of moral and ethical capital structure of economic agents within life cycle and due to generation change and institutional market failure.

Key words: cycles, institutional market failure, moral and ethical capital, economic agent life cycle.

A. Krasnoslobodcev (e-mail: [email protected])

The issue of institutional changes on the level of organizational culture is considered in the article. By analyzing the process of institutionalization in the context of organizational culture, the authors offer the structure of institutional field of organizational culture, they describe the ways of institutionalization mechanism, thus laying emphasis on institutional complementarity. Institutional isomorphism is represented separately with its various forms, determining the activity of different organizational and economic institutes. Displaying parameters and functions of institutional field of organizational culture the authors come to the conclusion that using the mechanism of institutionalization of organizational culture improves efficiency of business activity.

Key words: business, isomorphism, institutionalization, institutional environment, institutional field, complementarity, mechanism, society, organizational culture, organization, semiisomorphism, structure, transaction expenses, values.

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S. Volkov (e-mail: [email protected])

In the context of the post-industrial model of development of the national economy, the area is not just a geographical unit, as a commodity that should be promoted in domestic and foreign consumer markets. Numerous foreign experience shows that to effectively promote the territory, an integrated approach based on the principles of marketing. Foreign experience of advance of territories is covered in the article and possibilities of introduction of successful experience in practice of marketing positioning of the Russian regions are considered. Produced benchmarking foreign methods of promotion of the territories.

Key words: territory marketing, place promotion, tourism market, territory brand, marketing promotion tools.

I. Kotliarov ([email protected])

Дата добавления: 2015-05-29