Exercise 4. This exercise is a kind of an addition to the previous one. Match the words given below with their definitions

B. And now use them in the sentences below.

Exercise 3.

Exercise 2. Translate the sentences given below.

Exercise 1. Answer the questions.

1. What is marketing?

2. How does the study of marketing relate to economics? Sociology? Psychology?

3. How does the American Marketing Association describe marketing?

4. Is marketing the same as advertising or personal selling?

5. Why is marketing considered to be the evolution of the exchange process?

6. Explain in what the production era differs from the sales era and the marketing era.

7. Who does marketing serve: buyers and sellers?

8. What factors are required for marketing to occur?

1. Chesterham is a small market town with a population of 2000.

2. Access to new foreign markets was assured.

3. This device was first marketed by a Japanese firm.

4. They have never had to operate in a market economy.

5. It's a seller's market at the moment.

6. A talking watch will shortly be on the market.

7. Many labour-saving devices have come onto the market.

8. You'11 never get a picture as good as this one on the open market.

9. Exxon might well be in the market to buy up a competitor too.

10. They took the mineral water off the market while tests were being
made.

A. Marketing can be defined as an art of buying and selling. Let's have a look at the following group of words. Do you know each of them? Into what two groups can they be subdivided?

Purchase, sell, splash out on, buy up, pickup, sell off, buy in bulk, flog, snap up, stock up, be a sell out, buy in, buy wholesale, sell up, be selling like hot cakes, outsell, bestseller.

1. It's best to...... when house prices are high.

2. The bakery usually...... its cakes...... at half price just before closing time.

3. Why don't we …… and move to Canada? Property is really cheap there.

4. Don't let him try and...... you his car - he's had endless trouble with it.

5. By the end of the 1980s portable computer systems were...... larger systems by 30%.

6. The new book, which reveals intimate details about Princess Diana's private life is …… in New York.

7. Jane Fonda's new diet book is sure to be a...... in America.

8. Madonna's European tour...... a total …….

9. Foreign investors are not permitted to...... land.

10. If I were you, I'd …… that dress before someone sees it.

11. That picture? Oh, I...... it....... on the market last week.

12. We …… a bottle of champagne to celebrate her promotion.

13. The supermarkets are full of people …… for the New Year's holiday.

14. We always ……. It is so much more economical.

15. Mark... the earrings... and then... them in the market.

16. People had to …… candles during the electricity strike.

17. In the last five years development agencies have …… almost all the land in the area.

Consumer, buyer, customer, client, clientele, purchaser.

1. A person who buys something (a formal word).

2. The people, especially rich people, who regularly use a shop or restaurant or the services of a professional person.

3. Someone who buys goods from a particular shop, restaurant, or company.

4. Someone who is buying something expensive such as a house, company, or painting, usually from another person.

5. Someone who pays for services or advice from a professional person or organization.

6. A person who buys and uses goods and services.

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