Task 10. Fill in the gaps with the italicized words

Task 9. Read the text to review the vocabulary.

Traditionally mass media were subdivided into press, radio and television, in the recent years the humanity added electronic mass media to this list. So today mass media includes all the ‘tools’ we have for communicating with large numbers of people: television, radio, film, online services, magazines and newspapers. All messages that reach masses of people are known as interpersonal media.

The press includes newspapers and magazines. A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. A tabloid is a newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material. Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, or by pre-paid magazine subscriptions. They are published weekly, biweekly, monthly, etc.

Ads, articles, captions, comics, copies, cover, daily, died, editorial, games, horoscope, in brief, media, newsagent, newspaper, opinion, popular, readership, reviews, sections, sentimental, small, subscribe, television, weather, weekly, world.

The radio, the television and the press constitute the (1) _______________.

In England newspapers fall into two categories: the (2) _______________ Papers (Tabloids) interested in scandals and the Quality Papers interested in more serious topics. A newspaper is different from a magazine.

‘The Independent’ is a British (3) _______________. It’s published every day, it’s called a (4) ________________. ‘Time Magazine’ is an American magazine; it’s printed every week, it’s called a (5) _______________.

‘Newsweek’ is another famous magazine which sells more than 3 million (6) ______________; it has a very large circulation. In fact, the number of people who actually read it — its (7) _______________ — is superior to this number.

Many people buy their papers from a (8) _______________, but others prefer to receive it at home, that’s why they (9) _______________ to their favourite paper.

The front page is covered with big headlines while the (10) _______________ of a magazine is often a colour photograph.

A magazine is divided into several (11) _______________: politics, sports, business, etc. It includes various things such as: a leader or (12) _______________ written by an editorial writer, international or (13) _______________ news to know what’s going on in the world, news items or news (14) _______________ about less serious topics (15) _______________ and stories about famous people, politicians, the fashion, etc., advertisements or adverts or (16) _______________ for various products or services, wanted ads or (17) _______________ ads for people who are looking for a job or people who want to buy/sell things, the (18) _______________ report or weather forecast for people who want to know whether tomorrow will be a rainy day, TV listings to know what’s on (19) _______________, film or book (20) _______________ to know about the latest movie to see or the latest book to read, the readers’ mail or letters to the editor, the obituary column with the names of celebrities who have just (21) _______________, (22) _______________ for children or for adults too, the (23) _______________ or the stars for superstitious people, the agony column or the lonely heart column for people who have problems in their (24) _______________ lives, crosswords and (25) _______________ to pass the time when travelling on buses or trains, surveys and (26) _______________ polls to discover what a

majority of people think, many photos with (27) _______________ underneath to report on events, etc.

Electronic media include ablog (a contraction of the term ‘ Web log ’) and a Web site. A Web site is taken by one newspaper and usually contains the features of the printed version — the same sections, which are archived. Additionally, it may contain electronic polls, video reports to the articles and broader material on the article. A blog is a Web site usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Blogosphere is a collective term encompassing all blogs and their interconnections. It is the perception that blogs exist together as a connected community (or as a collection of connected communities) or as a social network.

Дата добавления: 2014-11-08