Presentation

Public communication

Unit 10. PRESENTATION

READER.

Public communication is communication with large groups of people.

Public speaking is the process of speaking to a group of people in a structural, deliberate manner intended to inform, influence, entertain the listeners.

Public speech is a speech given to a group of people. The person who makes a public speech is a public speaker. Oratory is the skill of making powerful speeches. Orator is a person who is skilful in the art of making speeches and persuading people. Good orators should be able to change the emotions of their listeners, not just inform them. Oration is a formal public speech.

Oratory uses the principles of the art of rhetoric. Rhetoric is the art of speaking or writing to persuade or influence people. Rhetorician (= orator) is a person who is skilful in the art of persuading or influencing people through speech or writing. Eloquent means to be able to express your ideas and opinions well, especially in a way that influences people.

The fear of public speaking is called glossophobia. It is believed to be the most common phobia – affecting as much as 75% of the population. Fear of oration is ranked even above that of death.

Presentation is an event at which you describe or explain a new product or idea. Presentation is a communication situation where one person speaks about a new idea, while others listen. The person who makes a presentation is a presenter. The listeners are the audience. The aim of presentation is to get through to the audience. Presentation can also be defined as public speech or informative talk.

Presentations can be given on many occasions. There are different types of presentations:

product launch: a car company announces a new model.

demonstration: the head of research and development tells non-technical colleagues about a new machine.

lecture: a university professor communicates information about economics to 300 students.

seminar: a) in university seminars, teachers ask their students to make reports, which is nothing but public presentations; b) a financial adviser gives advice about investments to eight people.

talk: a member of a stamp-collecting club tells other members about the 19th century British stamps.

workshop: a yoga expert tells people how to improve their breathing techniques and gets them to practise.

press conference: two chief executives tell journalists why their companies have merged.

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